China Marketing Case Studies

Building brand identity with a two-tier content strategy

Optimising ROI on customer acquisition via insight-driven strategy

Cross cultural training for a global brand team

Attracting and securing Chinese students with a bespoke four-step strategy

Creating confidence in student choices.

Winning the hearts and minds of Chinese students through strategic marketing integration

Driving engagement and property bookings in tough conditions

Building brand awareness for a niche jewellery brand in China

Marketing & sales alignment within expat Chinese communities.

Driving brand presence, footfall and sales in China by targeting niche audiences

Connect and communicate with the most impactful research audience in China to promote The University of Manchester’s research excellence.