After long lockdowns in China, some of the trends we've seen in the west are now starting to take hold in an economy that is less focused on impulsive material acquisition, and increasingly willing to spend their money on good customer experiences and responsible, transparent brands.
Golden Week in China is not just a holiday; it's a monumental travel event, and as such it gives us a mountain of data to judge travel trends in the Chinese market.
Chinese consumers’ search behaviour has changed. Gone are the days when Baidu was the one-stop-shop for search. Now, 70% of Chinese netizens use at least three platforms for search every single day.
Life moves fast in China, and Chinese tourists aren’t the same as pre-Covid. What Chinese consumers want from travel has changed dramatically.
Chinese Valentine’s Day, also known as Qixi Festival or Double Seventh Festival, is a traditional celebration of love and romance. Held on the seventh day of the seventh lunar month, it falls on 22 August this year.
As anyone who manages remote teams will tell you, fostering collaboration and communication between global staff can be a challenge.
If your brand is entering the China market, culturally sensitive marketing communications are extremely important. But what’s the best way of going about this?
Douyin, known to some as the “Chinese TikTok”, has emerged as the most significant channel for lead generation among Chinese Gen Z students.
Since its inception in 2013, Xiaohongshu (AKA Little Red Book or RED) has hit stratospheric heights. The versatile Chinese social media platform has gone from strength to strength, taking the country by storm.