China Marketing Updates & Insights

B2B joins in the Red Envelope trend in China

B2B joins in with digital gift-giving

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Little Red Book MiniPrograms take on WeChat & Taobao

The RED MiniProgram has created a direct path from content creator posts to product or service listings, including ecommerce capability.

Baidu Embraces It's Biggest Competitor - AI

Our recommendations on strategic shifts in China's search market

Why China's ESG Push Matters for B2B

ESG is rising up China's list of priorities. What should you be doing to make sure your efforts count towards deals with Chinese businesses?

China's Healthcare Evolves: Opportunities for More Innovative Product Growth

China's healthcare industry is opening up to investment and direct clinical practice in more innovative areas.

China B2B Research Roundup 2024

A roundup of Chinese B2B Marketing stats for 2024

What are the Chinese' reactions to the Paris Olympics?

As the Olympics get underway, the Chinese sentiment towards the event is strong. The country's outlook on world sport has been overwhelmingly positive since Beijing 2008 and some early successes…

Multi-Platform Livestreaming for a PBSA's Chinese Students

Livestreaming is now an engrained part of Chinese online consumption, responsible for billions in online sales each year. But it's not all about sales. We're also using Livestreams to help…