China Marketing Updates & Insights

Why China’s ESG Push Matters for B2B

ESG is rising up China's list of priorities. What should you be doing to make sure your efforts count towards deals with Chinese businesses?

China’s Healthcare Evolves: Opportunities for More Innovative Product Growth

China's healthcare industry is opening up to investment and direct clinical practice in more innovative areas.

China B2B Research Roundup 2024

A roundup of Chinese B2B Marketing stats for 2024

What are the Chinese' reactions to the Paris Olympics?

As the Olympics get underway, the Chinese sentiment towards the event is strong. The country's outlook on world sport has been overwhelmingly positive since Beijing 2008 and some early successes…

Multi-Platform Livestreaming for a PBSA's Chinese Students

Livestreaming is now an engrained part of Chinese online consumption, responsible for billions in online sales each year. But it's not all about sales. We're also using Livestreams to help…

What to do if your University ranking drops

📊 The QS global University rankings came out yesterday with the UK taking 3 of the top 5 slots. Like every year there are winners and losers, so here's how to…

What is "520 Day" in China?

5 ways that brands can use 520 day to create emotional connections with their audiences.

Little Red Book dominates new travel searches in China

The social sharing app is challenging more sectors outside of ecommerce, ad is now top choice for travel.

Little Red Book (Xiaohongshu) reaches profitability

An affluent user base and a commerce-friendly vibe have helped Xiaohongshu reach profitability and scale at the same time.