Little Red Book dominates new travel searches in China
The social sharing app is challenging more sectors outside of ecommerce, ad is now top choice for travel.
Little Red Book (Xiaohongshu) reaches profitability
An affluent user base and a commerce-friendly vibe have helped Xiaohongshu reach profitability and scale at the same time.
Chinese B2B Social Media Marketing Trends
Insights gathered from 50 multinational corporations show the pivotal role of social media in Chinese B2B marketing.
UK is missing out on a Tax Free recovery
Figures released by shopping tax refund company Global Blue show that other European countries are well back on track for beating pre-pandemic shopping levels.
International student numbers are way down. Could China be the answer?
Why we need to look beyond the headlines to find the "brightest and best"
RED launches micro-influencer certification
Little Red Book has followed up the launch of its education center with a "product seeding" certification for budding influencers.
New travel behaviour trends as China starts to move again.
A new Chinese traveller is emerging with more than just sightseeing on their agenda. Discover what they're looking for in this roundup.
3 trends to watch in the Chinese consumer recovery
After long lockdowns in China, some of the trends we've seen in the west are now starting to take hold in an economy that is less focused on impulsive material acquisition, and increasingly willing to spend their money on good customer experiences and responsible, transparent brands.
The New Wave of Chinese Travel
Golden Week in China is not just a holiday; it's a monumental travel event, and as such it gives us a mountain of data to judge travel trends in the Chinese market.
