China Marketing Updates & Insights

The Rise Of Social Search: What Brands Need To Know For China Digital Marketing

Chinese consumers’ search behaviour has changed. Gone are the days when Baidu was the one-stop-shop for search. Now, 70% of Chinese netizens use at least three platforms for search every single day.

The Chinese Travel Industry: How To Engage And Inspire Chinese Visiting The UK

Life moves fast in China, and Chinese tourists aren’t the same as pre-Covid. What Chinese consumers want from travel has changed dramatically.

How To Run A Successful Campaign For Qixi – The Chinese Valentine’s Festival

Chinese Valentine’s Day, also known as Qixi Festival or Double Seventh Festival, is a traditional celebration of love and romance. Held on the seventh day of the seventh lunar month, it falls on 22 August this year.

Aligning UK and Chinese Teams: How to Foster Effective Collaboration and Communication

As anyone who manages remote teams will tell you, fostering collaboration and communication between global staff can be a challenge.

Culturally Sensitive China Marketing: How to Get it Right

If your brand is entering the China market, culturally sensitive marketing communications are extremely important. But what’s the best way of going about this?

Captivating the Chinese education market: A step-by-step lead generation strategy on Douyin

Douyin, known to some as the “Chinese TikTok”, has emerged as the most significant channel for lead generation among Chinese Gen Z students.

Spotlight on Xiaohongshu: A Chinese Social Media Phenomenon

Since its inception in 2013, Xiaohongshu (AKA Little Red Book or RED) has hit stratospheric heights. The versatile Chinese social media platform has gone from strength to strength, taking the country by storm. 

Weibo Travel Insights 2023

As a partner of Weibo we’re lucky to get the latest insights direct from the Weibo team. Our recent sharing session focusing on China travel trends really gave us plenty to think about.

Driving successful campaigns on Chinese social media

Offering vast opportunities China is a tempting proposition for Western brands. With some of the world’s most sophisticated consumers with a wealth of choice, getting your message heard means navigating the complex landscape. Domenica Di Lieto, our CEO, shares her top 10 tips for succeeding on Chinese social media.