The Complete Guide To Marketing To China in 2023
Avoid expensive mistakes with your China Marketing launch and read our guide.
How to Drive Sales in the China Market: 8 Steps to Success
China Marketing and Crisis Management: Common Pitfalls and How to Avoid Them
How to attract and inspire Chinese Gen Z students
Choosing the right overseas university is massively important to Chinese students and their families. This new generation is rightly self-confident, ambitious, and expects the highest educational standards. The UK (the…
A Golden Age For China’s Silver-Haired Consumers?
Older people in China are emerging as the nation’s big spenders. With plenty of disposable income, generous state pensions and mortgage-free homes, these “silver-haired” spenders are driving trends across the…
The New World Of Web3: Marketing In The Chinese Metaverse
Are you ready for the world of Web3? If not, it’s time to prepare! Web3 is the latest technological development set to transform content marketing in China. While western Web3…
Bilibili For International Brands
Bilibili (also known as B-station) is one of the most exciting social media platforms for Chinese Gen Z right now. If you haven’t heard of it, it’s a video streaming and sharing site with a…
Co-Branding Strategies For The China Market: How To Attract Gen Z Audiences
Co-branding is the latest strategy taking the China marketing industry by storm. Over the last few years, international brands have grown their sales, increased their social media presence and revitalized…
China’s Booming Pet Economy: A Lucrative Trend For Digital Marketers
In December 2021, McDonalds released a limited-edition “cat box”. Shaped like the company’s iconic burger, the cardboard package came with a pop-open doorway, just large enough for a feline fur-baby…