Chinese consumers’ search behaviour has changed. Gone are the days when Baidu was the one-stop-shop for search. Now, 70% of Chinese netizens use at least three platforms for search every single day.
Life moves fast in China, and Chinese tourists aren’t the same as pre-Covid. What Chinese consumers want from travel has changed dramatically.
Chinese Valentine’s Day, also known as Qixi Festival or Double Seventh Festival, is a traditional celebration of love and romance. Held on the seventh day of the seventh lunar month, it falls on 22 August this year.
As anyone who manages remote teams will tell you, fostering collaboration and communication between global staff can be a challenge.
If your brand is entering the China market, culturally sensitive marketing communications are extremely important. But what’s the best way of going about this?
Douyin, known to some as the “Chinese TikTok”, has emerged as the most significant channel for lead generation among Chinese Gen Z students.
Since its inception in 2013, Xiaohongshu (AKA Little Red Book or RED) has hit stratospheric heights. The versatile Chinese social media platform has gone from strength to strength, taking the country by storm.
As a partner of Weibo we’re lucky to get the latest insights direct from the Weibo team. Our recent sharing session focusing on China travel trends really gave us plenty to think about.
Offering vast opportunities China is a tempting proposition for Western brands. With some of the world’s most sophisticated consumers with a wealth of choice, getting your message heard means navigating the complex landscape. Domenica Di Lieto, our CEO, shares her top 10 tips for succeeding on Chinese social media.