The Complete Guide To Marketing To China in 2023
Avoid expensive mistakes with your China Marketing launch and read our guide.
Avoid expensive mistakes with your China Marketing launch and read our guide.
Choosing the right overseas university is massively important to Chinese students and their families. This new generation is rightly self-confident, ambitious, and expects the highest educational standards. The UK (the…
Older people in China are emerging as the nation’s big spenders. With plenty of disposable income, generous state pensions and mortgage-free homes, these “silver-haired” spenders are driving trends across the…
Are you ready for the world of Web3? If not, it’s time to prepare! Web3 is the latest technological development set to transform content marketing in China. While western Web3…
Bilibili (also known as B-station) is one of the most exciting social media platforms for Chinese Gen Z right now. If you haven’t heard of it, it’s a video streaming and sharing site with a…
Co-branding is the latest strategy taking the China marketing industry by storm. Over the last few years, international brands have grown their sales, increased their social media presence and revitalized…
In December 2021, McDonalds released a limited-edition “cat box”. Shaped like the company’s iconic burger, the cardboard package came with a pop-open doorway, just large enough for a feline fur-baby…