B2B joins in the Red Envelope trend in China

WRITTEN BY

Emerging Communications

LAST UPDATED

Feb 13, 2025

B2B joins in with digital gift-giving


ASM
Nexperia
Nvidia
Samsung
Geehy
Poly Group
CSCEC
China Resources Land
Vanke
Jazz Year
TCL Photovoltaic Technology
Dell
Shanghai Institute Of Biological Products

Red Envelopes have long been a gift-giving tradition at Chinese New Year, and since WeChat introduced a digital version, brands have been coming up with collectible “envelope covers”.

This year B2B joined the trend, with some beautiful designs.

Most chose to stick to heavily traditional designs, but a couple of high-tech brands broke the mould, using more brand colours and modern aesthetics.

What do you think of them? Let us know on LinkedIn