Fashion Brands Are Good at Causing Cultural Controversies. Here’s How They Could Avoid Them.

Marie speaks with The Daily Beast on different things that Fashion Brands get wrong in China, especially with regards to cultural differences.

See the original

Comment: Why Golden Week will be different this year

This week Marie is featured in DFNI as she discusses the reasons why Golden Week will be different this year, including the essentials that brands need to follow in order to be successful during this important event.

See the original

Cheval Collection appoints Emerging Communications to woo Chinese guests

Emerging Communications appears in Breaking Travel News this week as we partner with Cheval to help them with their Chinese strategy.

See the original

Cheval focuses on growing inbound Chinese market

This week we were featured in Serviced Apartment News on Cheval's appointment of Emerging Communications to help them with their Chinese Strategy.

See the original

KOL Insights Series: Nisang

In part 2 of the KOL Insights Series, we interview Nisang a Chinese fashion, beauty and travel KOL based in the UK.

See the original

Ending The Image Crisis Epidemic

This week, Domenica talks with CBBC Focus on Ending the Chinese Image Crisis Epidemic, including the ways in which foreign companies are falling foul in China.

See the original

Just the Facts: Pinduoduo – China’s Largest Discount App

Marie's article in Vogue Business regarding China's Pinduoduo app has gained more traction, being lifted by Beauty Matter this month.

See the original

Here’s what retailers can learn from Aldi’s venture into China

Our very own Maggie Gao talking with The Grocer Magazine on her secret shopping experience in one of China's first Aldi stores in Shanghai.

See the original

DFNI KOL Insights Series: Hazel Meng

Today, Marie has been the lead feature in today's DNFI newsletter, as she comments on the key takeaways from the KOL Hazel Meng's interview with DNFI.

See the original

Comment: The importance of KOL marketing for travel retail

Today Marie is featured in DFNI Frontier as she discusses the importance of getting KOL marketing for travel retail right.

See the original

Lessons about the Chinese shopper from the country’s largest discount app

Marie, featured in a Vogue Business article on China's Pinduoduo App, discusses the aims of Pinduoduo in this competitive market.

See the original

Exclusive Fashion Capital to the UK’s First Chinese Marketing Conference

Fashion Capital, experts in fashion and everything associated with the industry, wrote a small piece on the Marketing to China Conference.

See the original

China Warns Its Citizens About Visiting or Studying in the U.S. (Lift of WSJ Article)

Marie's input for the Wall Street Journal's article on China's warnings to visitors going to the US has gained attention from other media outlets, including Morning Star.

See the original

China Warns Its Citizens About Visiting or Studying in the U.S. (Lift of WSJ Article)

Marie's input for the Wall Street Journal's article on China's warnings to visitors going to the US has gained attention from other media outlets, including IBEX.

See the original

China Warns Its Citizens About Visiting or Studying in the U.S. (Lift of WSJ Article)

Marie's input for the Wall Street Journal's article on China's warnings to visitors going to the US has gained attention from other media outlets, firstly including ADVFN.

See the original

China Warns Its Citizens About Visiting or Studying in the US

The latest piece we're featured in is the Wall Street Journal's article on the warnings China has given to visitors to the US in response to the ongoing trade war. Marie provides some insight into how this will affect the tourism industry.

See the original

“China brings opportunities for niche and creative brands” – Marie Tulloch

Marie talking with Tamebay about brands wanting to enter China in anticipation of the FUTR event, which focuses on practical insights and case studies on the evolving industry.

See the original

How Splurging Chinese Students Spell Big Bucks For Luxury Brands

Our workshop on Inbound Tourism gained even further coverage, this time from China Luxury Daily who were interested in Jing Daily's takeaways from our workshop.

See the original

Why are Chinese foreign students spending their parents’ money on London’s luxury brands?

Our inbound tourism workshop has gained a lot attention from a variety of media outlets, recently including SCMP with their lift of Jing Daily's informative article on the event.

See the original

Luxury needs to look beyond China’s first-tier cities

With spending in lower-tier cities expected to triple by 2030, luxury brands need to rethink their strategies for this fast developing market. Marie touches on the importance of building credible KOLs for brands.

See the original

Bonanza of UK’s economic shift towards China – Business Matters

Business Matters & Domenica Di Lieto cover the topic of the UK's economic shift towards China.

See the original

How Splurging Chinese Students Spell Big Bucks for Luxury Brands

Jing Daily's Tasmin Smith attended our Inbound Tourism workshop which was held co-operatively with Adyen payments, this was her write up on this fantastic event.

See the original

Marketing to China Conference (London) – (CBBC)

Take a look at the China-Britain Business Council's introduction of the Marketing to China Conference in London. CBBC members also receive a 10% discount off their ticket price.

See the original

UK Chinese marketing conference to debut as Chinese luxury spending surges

The Marketing to China Conference has gained attention from other media outlets such as Fashion Network, as they talk about the surge in Chinese luxury spending in the short-coming future.

See the original

Marketing to China (M2C) Conference

With the highly anticipated Marketing to China Conference just around the corner, Jing Daily has provided an introductory piece on how the event can benefit people in the Chinese marketing industry.

See the original

Successfully Attracting The Growing Chinese Tourist Market

Due to the huge increase in Chinese Tourists visiting the UK, there isn't a better time for hoteliers to start targeting inbound Chinese consumers. Marie discusses the best ways to effectively attract this market in the accommodation industry.

See the original

Why are Western brands getting it wrong in China?

With so many Western brands making huge mistakes in China, Domenica di Lieto discusses why these big brands are getting it wrong in China and how they can avoid it in the future.

See the original

Will the UK become China’s key trading partner?

Domenica di Lieto discusses the opportunity for the UK as one of the limited options for China’s wish for global trade, with the prospect of a trade arrangement proving popular with the Chinese people and business.

See the original

Can UK Create Successful Trading Opportunities with China?

Brexit is popular in China. The overwhelming opinion being that it's a great opportunity to create a free trade agreement with the UK. After the speed with which the UK sealed the recent arrangement with Switzerland, is there optimism that a trading pact can quickly be established with the Chinese Government?

See the original

Can the UK Successfully Do Business in China, Post-Brexit?

China is going to become a far more important market for UK businesses post-Brexit. It is seen by many as the natural alternative to the benefits of the EU. There is a common belief that Chinese consumers and business buyers live in a simpler world. Reality could not be more different. Chinese B2B and consumer markets are the most sophisticated in the world.

See the original

How to recruit Chinese students

The one-day masterclass by Chinese student recruitment marketing specialists Emerging Communications will provide university senior managers, marketers and international departments with a complete briefing on the student market in China and how to implement an effective recruitment strategy cost effectively.

See the original

The Great China Opportunity

What are the problems with selling to China, and how can they be remedied? China is a land of almost infinite opportunity for UK companies, and opportunities are like to become much greater, but it requires investment in time as much as finance to be successful.

See the original

The China Opportunity

UK universities are uniquely placed to recruit Chinese students deterred from the US study by souring geopolitical relations. But are they doing enough?

See the original

Western brands’ lack of awareness makes them ill-equipped for crisis comms in China

Burberry's campaign in China was derided by consumers as creepy and sinister, writes Marie Tulloch, Inbound Marketing Manager at Emerging Comms.

See the original

Chinese New Year spells big opportunity for UK jewellers

Emerging Communications account director, Lillian He says if a jeweller gets this right – sales will roll in.

See the original

Crisis Management in China

After D&G's recent PR disaster in China, Domenica di Lieto, explains why every company needs a crisis management plan for China.

See the original

Will London’s Luxury Stores Bring Home the Bacon This Chinese New Year?

Marie Tulloch, Inbound Marketing Manager of Emerging Comms, shares her insights on CNY and tourists' spending in London.

See the original

The importance of recognising Chinese students’ requirements

Not addressing the cohort's needs can cause devastating reputational damage, says Emerging Communications' Rocky Chi.

See the original

Using LinkedIn and the English language for targeting the Chinese postgraduate market

Increasing numbers of Chinese students are looking to study overseas and the UK is ideally positioned to cater to their needs, Rocky Chi reports.

See the original

The journey less travelled

Rocky Chi discusses navigating the complexities of marketing your higher education offer to Chinese students.

See the original

Here Are The 5 Different Personalities of Chinese Luxury Consumers

Domenica di Lieto, CEO of Emerging Communications, comments on Euromonitor's International report and sees the potential effectiveness of Euromonitor’s new personality categories.

See the original

How Retailers Can Entice Chinese Tourists

Domenica di Lieto, advises targeting millennials first in the UK is a good approach before targeting mainland China.

See the original

Selling Chinese shoes to the Chinese consumers in the UK and beyond

Rocky Chi, Head of Content & Insight at Emerging Communications discusses millennials opting for shoes with classic British designs and craftsmanship instead of traditional iconic luxury brands.

See the original

How do you market a British brand to Chinese consumers?

Domenica di Lieto, CEO of Emerging Communications gives advice on building brand awareness in China.

See the original

Why China’s Golden Week is a golden opportunity for mobile payments

Marie Tulloch, Inbound Marketing Manager of Emerging Communications, explains why Golden Week is a golden opportunity for mobile payments in the UK.

See the original

London, Paris, Beijing

Domenica di Lieto, gives expert advice on how UK fashion brands should communicate with their target market through Chinese digital marketing and which mistakes you should avoid.

See the original

Q2 Earnings: All Eyes on Alibaba as Rivals Stumble

Marie Tulloch, Inbound Marketing Manager of Emerging Communications, shares her insight into the battle between Alibaba, Tencent and JD.com for e-commerce.

See the original

China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear

In China, short-sightedness has reached unprecedented levels, with up to 50% of the population requiring prescription eyewear. Domenica di Lieto shares her insight on the demand for luxury eyewear in China.

See the original

Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market

China leads the recovery of the global luxury watch industry, and it’s all due to a large generation of young, affluent consumers and the e-commerce strategies luxury watch brands have designed specifically for them. Domenica di Lieto shares her insights on this growing market.

See the original

WATCHPRO WORKSHOP: How to successfully sell to Chinese tourists

Domenica Di Lieto advises how the new generation of ‘wealth inheritors’ are now redefining luxury in China by seeking out the niche, the quirky, added value and a story behind what they purchase.

See the original

Top Tips: Successfully selling to Chinese tourists

Domenica Di Lieto, CEO at Emerging Communication shares her insight on the growing number of tourists staying in Boutique hotels and what this means for their marketing strategy.

See the original

Chinese Students Undeterred by Prospect of US Visa Restrictions

Domenica di Lieto, chief executive of Emerging Communications, shares that US visa restrictions may have a positive effect increasing the number of Chinese students in the UK.

See the original

Deakin & Francis targets Chinese market for growth

Cufflinks and accessories manufacturer, Deakin & Francis, has pinpointed the Chinese market for growth. To help spearhead this campaign, Deakin & Francis has appointed specialist marketing agency, Emerging Communications.

See the original

Deakin & Francis targets Chinese market for growth

Jewellery and accessories manufacturer and retailer Deakin & Francis has appointed digital marketing agency, Emerging Communications to spearhead its campaign into Chinese markets.

See the original

Deakin & Francis targets Chinese market for growth

Deakin & Francis has appointed specialist marketing agency, Emerging Communications, who will provide consultancy to establish a marketing strategy based on localised brand positioning and to help drive sales through consumer engagement on Chinese social media channels.

See the original

Historic Jewellery Quarter manufacturer on China mission

Emerging Communication's chief executive Domenica di Lieto explains new client, Deakin & Francis, are a very good fit with the wealthy Chinese millennial market whether in China or as tourists.

See the original

Chinese students say US visa restrictions won’t affect their plans

Domenica di Lieto shares her opinion on the effect of the possible visa restrictions between the US and China on Chinese students studying in the UK.

See the original

Chinese students say US visa restrictions won’t affect their plans

Domenica Di Lieto, CEO of Emerging Communications explains how visa restrictions in the US could see Chinese student numbers further increase in the UK.

See the original

Choosing Chinese Partners Proves a Minefield for Luxury Brands

Domenica di Lieto, CEO of Emerging Communications, explains how brands choose their partners and the importance of maintaining the partnership properly.

See the original

How to cash in on Chinese tourist trade

Domenica Di Lieto comments on using micro-influencers to gain traction and build credibility.

See the original

The 5 Most Provocative Insights From London’s Millennial 20/20 Summit

Domenica Di Lieto, spoke on the Breaking China panel at the Millennial 20/20 event which in 2018 saw, for the first time, a huge focus on Chinese millennials.

See the original

Selling the UK university experience to Chinese students

From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications' Rocky Chi outlines all you need to know.

See the original

What three Chinese influencers think of the UK’s Chinese New Year brand campaigns

As UK brands try to woo Chinese consumers in the Year of the Dog, how will they gain cut-through without causing offence?

See the original

Why UK universities should engage Chinese parents

Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important audience for universities.

See the original

How Chinese students choose universities and why it matters

Rocky Chi, Head of Content and Insight at Emerging Comms, discusses the expanding Chinese 'market' and how UK universities can help attract students.

See the original

Highlights: Routes to Growth Asia Conference 2017

Held at The Shard in London and in association with HSBC, the Routes to Growth Conference 2017 welcomed businesses for a day of networking, insightful panel discussions and keynote speeches.

See the original

These British brands have found a shortcut to promote in China!

Domenica Di Lieto, discusses Sina Weibo's potential to promote products and services at the Huawen Weekly open class in London.

See the original

European luxury stores win over Chinese tourists by giving referrals to tour guides

Domenica di Lieto, comments on the revenues of merchants and travel agencies working together to guide tourists’ consumption.

See the original

Inside the luxury world’s commission culture

Domenica Di Lieto, comments on the growth in independent travel among the Chinese - without tour guides - makes some question the longevity of targeting tour guides to channel spending.

See the original

In-depth understanding needed to crack expansive China

Domenica Di Lieto, outlines how brands should start their China journey.

See the original

Why it will only be a happy Chinese new year for brands that take the plunge

Domenica Di Lieto, CEO of consultancy Emerging Communications, explores the potentially lucrative opportunity Chinese consumers offer in the UK, as well as for brands looking to break into China.

See the original

5 steps for building a marketing plan for successful market entry to China

Domenica di Lieto, outlines five key steps for brand owners to consider.

See the original