A full-funnel marketing agency promoting western businesses to Chinese audiences.
Some of our clients
Positioning for China
The brand USPs that serve you well in the west, rarely match what Chinese customers are looking for. We align your message with what Chinese customers value most, and make you their first choice.
Marketing on Chinese Channels
China is a huge market where niche social platforms can still deliver millions of prospects.
With no ties to paid media platforms, we reach your customer through channels that work best for your market segment.
In-China Sales Support
We follow-through like no other agency, carrying on contact with each lead we generate.
We support your sales team’s activities in China, and help your western HQ by bringing home valuable feedback from these touchpoints within the market.
Case Study
Unite Students build reach & loyalty ahead of Chinese New Year
Mixing New Year themed sharing opportunities with commercial messages, and winning at both.
Case Study
Effective event support in China supporting high-quality B2B leadgen
Managing bottom-of-funnel lead activity for the fastest ROI
Case Study
Securing Chinese student applications with a full-funnel strategy
Delivering on recruitment strategy and execution with social, paid and CRM activity.
The Emerging Comms team are wonderful to work with…
They are always so positive, helpful and hard working. Nothing is too big a challenge for them and they are always flexible and innovative in their approach. They have offered big picture thinking and strategic recommendations right from the outset.
So far they have generated over 100 pieces of media coverage with an estimated circulation of 17 million+.
Guide
Building a B2B Marketing Strategy for China
Navigating the cultural complexities of China is tricky but with huge rewards at stake. This is our roadmap to successful marketing in the region.
Guide
Building an Effective China Marketing Strategy in 2024
The essential steps before you start developing your messages for China marketing campaigns.
Guide
Chinese Student Recruitment: The Complete Guide
A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.
The Complete Guide to Chinese Influencer Marketing
China has the largest social media market in the world, and the noisiest. Learn how to set your brand apart, select great influencers and plan the most impactful campaigns.