Consultancy & Services

China Entry Strategy

China is an appealing market, but a complex one. We are experienced in guiding clients through the early stages of engagement.

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Customer Research & Insights

Our Chinese market research services will give you a better understanding of what your target customers want, so you can plan for success.

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Strategy & Planning

We provide Chinese Digital marketing strategy and planning – The Chinese digital market moves fast, so planning the right marketing, at the right time, to the right audience is vital.

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Content Strategy

We focus on generating a unique brand voice and content mix that sets you apart from your competitors and attracts Chinese customers.

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Training and Enablement

It is critical that your staff understand the Chinese customer – and we can help ensure your teams are all pulling in the same direction.

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Web Design & Development

Having a Chinese website, or landing pages that can track the performance of a campaign, is key to success.

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Chinese UX & Branding

Using the right image is crucial and we work with you to create Chinese names, branding, advertising copy and infographics.

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Chinese Social Media

There are 650 million active social media users in China and we can help you to target them effectively.

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Chinese Search Marketing

The Chinese search landscape is unique, but our dedicated team can ensure a high quality of leads and traffic.

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Programmatic Display

We work with respected partners to ensure your display campaign can be correctly targeted to deliver meaningful results.

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Localisation Services

The importance of localisation can be overlooked, but our team tailors your image and values to reach your target audience.

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Inbound Marketing

Understanding the subtle differences between inbound target audiences allows us to pinpoint how and when to engage them.

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The Latest

IN THE PRESS

Using LinkedIn and the English language for targeting the Chinese postgraduate market

16 November 2018

Increasing numbers of Chinese students are looking to study overseas and the UK is ideally positioned to cater to their needs, Rocky Chi reports.

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BLOG

China: From Local Marriage Markets to A Global Wedding Industry

7 June 2018

The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will be feeling the pressure as large family gatherings act as a constant reminder that time is running out.

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MASTERCLASS

The importance of messaging and segmentation when marketing to Chinese Consumers (Feb 8th) 10.00-12.00

8th February, 2019

Join this event, co-organised by Emerging Communications and the China-Britain Business Council, to enhance your awareness of Chinese Consumer behaviours and how to leverage key insights to optimise your marketing spend and content strategy.

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