Activating Ambitious Brands in China

A full-funnel marketing agency promoting western brands to Chinese audiences.

Build an effective growth strategy for China

Some of our clients

Positioning for China

The brand USPs that serve you well in the west, rarely match what Chinese customers are looking for. We align your message with what Chinese customers value most, and make you their first choice.

Marketing on Chinese Channels

China is a huge market where niche social platforms can still deliver millions of prospects.

With no ties to paid media platforms, we reach your customer through channels that work best for your market segment.

In-China Sales Support

We follow-through like no other agency, carrying on contact with each lead we generate.

We support your sales team’s activities in China, and help your western HQ by bringing home valuable feedback from these touchpoints within the market.

Some of our success stories

Case Study

One Crown Place

Driving brand awareness and preference among Chinese property buyers and investors

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Case Study

University of Stirling

Winning the hearts and minds of Chinese students through strategic marketing integration

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Case Study

Premier Research

Powerful on-site event support in China: Unleashing high-quality B2B CRO leads

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Case Study

One Crown Place

Driving brand awareness and preference among Chinese property buyers and investors

Read More

Case Study

University of Stirling

Winning the hearts and minds of Chinese students through strategic marketing integration

Read More

Case Study

Premier Research

Powerful on-site event support in China: Unleashing high-quality B2B CRO leads

Read More

The Emerging Comms team are wonderful to work with…

They are always so positive, helpful and hard working. Nothing is too big a challenge for them and they are always flexible and innovative in their approach. They have offered big picture thinking and strategic recommendations right from the outset.

So far they have generated over 100 pieces of media coverage with an estimated circulation of 17 million+.

Battersea Power Station

Philip Mason, International Sales Director

Our Latest China Marketing Guides

Guide

Building an Effective China Marketing Strategy in 2024

The essential steps before you start developing your messages for China marketing campaigns.

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Guide

Chinese Student Recruitment: The Complete Guide

A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.

Read More

Guide

Marketing to Chinese Consumers on Little Red Book (Xiaohongshu)

Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.

Read More

Guide

Building an Effective China Marketing Strategy in 2024

The essential steps before you start developing your messages for China marketing campaigns.

Read More

Guide

Chinese Student Recruitment: The Complete Guide

A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.

Read More

Guide

Marketing to Chinese Consumers on Little Red Book (Xiaohongshu)

Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.

Read More