Consultancy & Services

China Entry Strategy

China is an appealing market, but a complex one. We are experienced in guiding clients through the early stages of engagement.

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Customer Research & Insights

Our Chinese market research services will give you a better understanding of what your target customers want, so you can plan for success.

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Strategy & Planning

We provide Chinese Digital marketing strategy and planning – The Chinese digital market moves fast, so planning the right marketing, at the right time, to the right audience is vital.

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Content Strategy

We focus on generating a unique brand voice and content mix that sets you apart from your competitors and attracts Chinese customers.

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Training and Enablement

It is critical that your staff understand the Chinese customer – and we can help ensure your teams are all pulling in the same direction.

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Web Design & Development

Having a Chinese website, or landing pages that can track the performance of a campaign, is key to success.

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Chinese UX & Branding

Using the right image is crucial and we work with you to create Chinese names, branding, advertising copy and infographics.

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Chinese Social Media

There are 650 million active social media users in China and we can help you to target them effectively.

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Chinese Search Marketing

The Chinese search landscape is unique, but our dedicated team can ensure a high quality of leads and traffic.

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Programmatic Display

We work with respected partners to ensure your display campaign can be correctly targeted to deliver meaningful results.

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Localisation Services

The importance of localisation can be overlooked, but our team tailors your image and values to reach your target audience.

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Inbound Marketing

Understanding the subtle differences between inbound target audiences allows us to pinpoint how and when to engage them.

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The Latest

IN THE PRESS

How to cash in on Chinese tourist trade

20 April 2018

Domenica Di Lieto comments on using micro-influencers to gain traction and build credibility.

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BLOG

3 reasons why brands need to take Chinese overseas students more seriously

26 April 2018

For many UK brands targeting Chinese inbound consumers, the main conversation tends to centre around the travel and tourism market, which isn’t surprising considering the booming growth in Chinese overseas travel. Chinese visits to the UK alone doubled from 2016 to 2017.

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MASTERCLASS

China Social Media 2018: Intermediate Level workshop, 28th June (09.30-12.30)

28th June, 2018

For those actively using Chinese digital landscape who are looking to upskill their knowledge and keep on top of the latest trends on key platforms.

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