China Market Reports

In-depth analyses of the steps to success in China

Building an Effective China Marketing Strategy in 2024

The essential steps before you start developing your messages for China marketing campaigns.

Chinese Student Recruitment: The Complete Guide

A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.

Marketing to Chinese Consumers on Little Red Book (Xiaohongshu)

Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.