China Market Reports

In-depth analyses of the steps to success in China

Marketing to Chinese Consumers on Little Red Book (Xiaohongshu)

Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.

Building an Effective China Marketing Strategy in 2023

The essential steps before you start developing your messages for China marketing campaigns.

How to choose a China Marketing Agency in 2023

How choosing a marketing agency for China isn't quite the same as your usual selection process.