In-depth analyses of the steps to success in China
Building an Effective China Marketing Strategy in 2024
The essential steps before you start developing your messages for China marketing campaigns.
Chinese Student Recruitment: The Complete Guide
A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.
Marketing to Chinese Consumers on Little Red Book (Xiaohongshu)
Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.
The Complete Guide to B2B Marketing in China
China, with its booming economy and rapid modernization, presents a significant market opportunity for B2B companies. Navigating this market, however, is not without challenges, including unique cultural nuances and constantly changing regulations. This comprehensive guide aims to equip you with the strategies and knowledge necessary to successfully penetrate the Chinese B2B market.
