A Business Born Of Higher Expectations
A Business Born Of Higher Expectations
I first got involved with the China Marketing industry 10 years ago, as the business development director for another agency.
What I saw was a major shortcoming that was against my own values and, I believe, the interests of the client.
Most China agencies are tied to a single channel, and funded by commissions.
This causes three weaknesses:
Instead we’ve built a business that values bespoke insight, attention and close relationships, and the results speak for themselves.
“If the only tool you have is a hammer, every problem looks like a nail.”
I could see clients failing to get results because their customers weren’t on the channel that the agency was wedded to.
We start with strategy and pick the right tactics to get to the goal.
Without any customer insights, there were no “lightbulb moments” that drive innovative campaigns. The same formats were rolled out year after year.
We insist on that insights step to make sure that campaigns have impact with the right audience.
If an agency doesn’t even try new advertising channels, they’re certainly not going to communicate with other business functions like customer service and sales teams.
My whole career has been built off relationship building and we bring that approach to our marketing, making sure that leads aren’t just sent off into thin air, but carefully managed all the way to a sale.
Keeping our resources focused on client success.
Giving client strategic direction and making sure they stay relevant in a fast-changing market.
Our delivery specialists, from strategy to success stories.
Giving our campaigns the creative impact they need to cut through to the market.