Education & training resources to help you to understand China and to develop more effective Chinese marketing plans
Building an Effective China Marketing Strategy in 2024
The essential steps before you start developing your messages for China marketing campaigns.
Chinese Student Recruitment: The Complete Guide
A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.
Marketing to Chinese Consumers on Little Red Book (Xiaohongshu)
Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.
Chinese Social Media Marketing in 2024
Turning leads into enrolments from Chinese Students
Capturing Searches on Chinese Social Media
How Chinese consumers use search is evolving, and Baidu - China's Google equivalent, is no longer the dominant player.
Brand alignment and localisation in China
How to develop a brand position that matters in China, whilst keeping the your global brand values intact.
Douyin for Chinese Student Recruitment
You'll learn which stages of the funnel are best dealt with by Douyin, which target audiences are most responsive to Douyin ads and examples of successful Douyin campaigns across the education industry.
The 8 Step Roadmap to China Sales Success
Discover the right questions to ask at senior level so you can scale up your China Sales without the common pitfalls.
Getting to Grips with Chinese GenZ
Gen Z account for 13% of the total household spend in China. So how can global brands break into this hugely competitive market segment?
The Complete Guide to Chinese Influencer Marketing
China has the largest social media market in the world, and the noisiest. Learn how to set your brand apart, select great influencers and plan the most impactful campaigns.
Little Red Book (Xiaohongshu) reaches profitability
According to sources close to the Financial Times, Xiaohongshu (translated as "Little Red Book")reached profitability in 2023, making a $500m on revenues of $3.7bn. In 2022 the business made a…
Chinese B2B Social Media Marketing Trends
Kawo has released its 2024 B2B Social Media Marketing Research Report with a comprehensive analysis of the current trends and future directions for B2B companies in China. With insights gathered…
UK is missing out on a Tax Free recovery
Figures released by shopping tax refund company Global Blue show that other European countries are well back on track for beating pre-pandemic shopping levels.
