Education & training resources to help you to understand China and to develop more effective Chinese marketing plans
Xiaohongshu, also known as “Little Red Book” or RED, is a popular Chinese social media platform that’s gained a significant following.
The essential steps before you start developing your messages for China marketing campaigns.
How choosing a marketing agency for China isn't quite the same as your usual selection process.
You'll learn which stages of the funnel are best dealt with by Douyin, which target audiences are most responsive to Douyin ads and examples of successful Douyin campaigns across the education industry.
Discover the right questions to ask at senior level so you can scale up your China Sales without the common pitfalls.
Gen Z account for 13% of the total household spend in China. So how can global brands break into this hugely competitive market segment?
China has the largest social media market in the world, and the noisiest. Learn how to set your brand apart, select great influencers and plan the most impactful campaigns.
Life moves fast in China, and Chinese tourists aren’t the same as pre-Covid. What Chinese consumers want from travel has changed dramatically.
Chinese Valentine’s Day, also known as Qixi Festival or Double Seventh Festival, is a traditional celebration of love and romance. Held on the seventh day of the seventh lunar month, it falls on 22 August this year.
As anyone who manages remote teams will tell you, fostering collaboration and communication between global staff can be a challenge.