Understand China

Education & training resources to help you to understand China and to develop more effective Chinese marketing plans

Global brand alignment and localisation for Western brands in China

Getting the balance right; stay relevant in today's China whilst maintaining brand consistency.

Little Red Book Webinar with RED Q&A

Get discovered by 300million Chinese GenZ consumers.

Chinese B2B Marketing Webinar

Get ahead of trends in marketing to Chinese B2B businesses

China Innovation Webinar with CIM

In conjunction with the Chartered Institute of Marketing, Domenica di Lieto presents a senior-level summary of the challenges that UK brands have overcome to grow sales in a fast-changing Chinese…

The 8 Step Roadmap to China Sales Success

Discover the right questions to ask at senior level so you can scale up your China Sales without the common pitfalls.

Get started with UK based Chinese consumers

Learn to connect with the audience of Chinese students, expats and tourists already on your doorstep in the UK.

Getting to Grips with Chinese GenZ

Gen Z account for 13% of the total household spend in China. So how can global brands break into this hugely competitive market segment?

Driving successful campaigns on Chinese social media

Offering vast opportunities China is a tempting proposition for Western brands. With some of the world’s most sophisticated consumers with a wealth of choice, getting your message heard means navigating the complex landscape. Domenica Di Lieto, our CEO, shares her top 10 tips for succeeding on Chinese social media.

China B2B marketing podcast with Napier

Domenica talks to Mike Maynard, MD at Napier, about how to grow businesses in China. Giving an overview of the key differences working with this huge market, Domenica shares her insights on how to run successful B2B campaigns in China.

The New Era of Chinese Travel

Key trends brands need to know about the modern Chinese traveller