Education & training resources to help you to understand China and to develop more effective Chinese marketing plans
Navigating the cultural complexities of China is tricky but with huge rewards at stake. This is our roadmap to successful marketing in the region.
The essential steps before you start developing your messages for China marketing campaigns.
A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.
How Chinese consumers use search is evolving, and Baidu - China's Google equivalent, is no longer the dominant player.
How to develop a brand position that matters in China, whilst keeping the your global brand values intact.
You'll learn which stages of the funnel are best dealt with by Douyin, which target audiences are most responsive to Douyin ads and examples of successful Douyin campaigns across the education industry.
Discover the right questions to ask at senior level so you can scale up your China Sales without the common pitfalls.
Gen Z account for 13% of the total household spend in China. So how can global brands break into this hugely competitive market segment?
China has the largest social media market in the world, and the noisiest. Learn how to set your brand apart, select great influencers and plan the most impactful campaigns.
ESG is rising up China's list of priorities. What should you be doing to make sure your efforts count towards deals with Chinese businesses?
China's healthcare industry is opening up to investment and direct clinical practice in more innovative areas.