Education & training resources to help you to understand China and to develop more effective Chinese marketing plans
Building a B2B Marketing Strategy for China
Navigating the cultural complexities of China is tricky but with huge rewards at stake. This is our roadmap to successful marketing in the region.
Building an Effective China Marketing Strategy in 2024
The essential steps before you start developing your messages for China marketing campaigns.
Chinese Student Recruitment: The Complete Guide
A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.
Capturing Searches on Chinese Social Media
How Chinese consumers use search is evolving, and Baidu - China's Google equivalent, is no longer the dominant player.
Brand alignment and localisation in China
How to develop a brand position that matters in China, whilst keeping the your global brand values intact.
Douyin for Chinese Student Recruitment
You'll learn which stages of the funnel are best dealt with by Douyin, which target audiences are most responsive to Douyin ads and examples of successful Douyin campaigns across the education industry.
The 8 Step Roadmap to China Sales Success
Discover the right questions to ask at senior level so you can scale up your China Sales without the common pitfalls.
Getting to Grips with Chinese GenZ
Gen Z account for 13% of the total household spend in China. So how can global brands break into this hugely competitive market segment?
The Complete Guide to Chinese Influencer Marketing
China has the largest social media market in the world, and the noisiest. Learn how to set your brand apart, select great influencers and plan the most impactful campaigns.
Little Red Book MiniPrograms take on WeChat & Taobao
The RED MiniProgram has created a direct path from content creator posts to product or service listings, including ecommerce capability.
Baidu Embraces It's Biggest Competitor - AI
Our recommendations on strategic shifts in China's search market