Understand China

Education & training resources to help you to understand China and to develop more effective Chinese marketing plans

Building a B2B Marketing Strategy for China

Navigating the cultural complexities of China is tricky but with huge rewards at stake. This is our roadmap to successful marketing in the region.

Building an Effective China Marketing Strategy in 2024

The essential steps before you start developing your messages for China marketing campaigns.

Chinese Student Recruitment: The Complete Guide

A deep-dive into how the top UK universities successfully attract Chinese applicants in a competitive global marketplace.

Capturing Searches on Chinese Social Media

How Chinese consumers use search is evolving, and Baidu - China's Google equivalent, is no longer the dominant player.

Brand alignment and localisation in China

How to develop a brand position that matters in China, whilst keeping the your global brand values intact.

Douyin for Chinese Student Recruitment

You'll learn which stages of the funnel are best dealt with by Douyin, which target audiences are most responsive to Douyin ads and examples of successful Douyin campaigns across the education industry.

The 8 Step Roadmap to China Sales Success

Discover the right questions to ask at senior level so you can scale up your China Sales without the common pitfalls.

Getting to Grips with Chinese GenZ

Gen Z account for 13% of the total household spend in China. So how can global brands break into this hugely competitive market segment?

The Complete Guide to Chinese Influencer Marketing

China has the largest social media market in the world, and the noisiest. Learn how to set your brand apart, select great influencers and plan the most impactful campaigns.

Why China's ESG Push Matters for B2B

ESG is rising up China's list of priorities. What should you be doing to make sure your efforts count towards deals with Chinese businesses?

China's Healthcare Evolves: Opportunities for More Innovative Product Growth

China's healthcare industry is opening up to investment and direct clinical practice in more innovative areas.

China B2B Research Roundup 2024

A roundup of Chinese B2B Marketing stats for 2024