Brand alignment and localisation in China

Avoid the pitfalls of the cultural divide, and engage with your Chinese customer base

In this 1 hour workshop replay you’ll learn:

Examples of good and bad campaign localisation
How to strike a balance between a global brand and local cultural tastes
Why Kindle advertised itself as an instant noodle lid

All in this free, on-demand session hosted by our CEO, Domenica Dilieto

Watch "Brand alignment and localisation in China"

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