Brand alignment and localisation in China

Avoid the pitfalls of the cultural divide, and engage with your Chinese customer base

In this 1 hour workshop replay you’ll learn:

  • Examples of good and bad campaign localisation
  • How to strike a balance between a global brand and local cultural tastes
  • Why Kindle advertised itself as an instant noodle lid

All in this free, on-demand session hosted by our CEO, Domenica Dilieto