Getting to Grips with Chinese GenZ

Chinese Gen Z are a dominant force in the consumer market right now and account for 13% of the total house spend in China. Bombarded with information from around the globe, this lucrative consumer powerhouse is spoiled for choice and notoriously selective with their purchasing decisions.

But how can global brands break into this hugely competitive market?

As the most rapidly changing consumer group and most complex, the challenge is to understand Chinese GenZ’s motivations, needs and aspirations.

A new in-depth guide developed by Emerging Communications shows Western brands how to capitalise on the Chinese GenZ market, including:

  • Understanding GenZ spending
  • How GenZ engage with brands
  • What this means for your brand