To achieve success in China, influencer marketing should be at the top of any Western brand to-do list in 2023.
However, China has the largest social media market in the world and therefore, the noisiest.
To set your brand apart, and to select the right influencer and plan the most impactful campaign, takes knowledge and skill.
We have created a guide to illustrate, how best to approach your market, select the right type of influencer’s and to plan meaningful campaigns.