For many companies looking to sell directly to Chinese companies (B2B), understanding and developing a marketing strategy remains a challenge.
While the bulk of the conversation around marketing in China concentrates on targeting Chinese consumers – B2B businesses have a range of options and approaches that they can take to the market.
What you will learn:
- 2023 Update – The key impacts/trends of China re-opening on B2B industry.
- Understanding B2B customers – How to identify and segment them, and map out their purchase journey for meaningful engagement.
- Watching the competition – Not only global competitors but also local ones, how you can learn from them and create your competitive advantage.
- Case studies – We’ll demonstrate the importance of holistic market strategy, on & offline channel integration, and customer centric marketing.