China Marketing Case Studies

Building brand identity with a two-tier content strategy

Beating acquisition & retention targets for a student accommodation provider

Optimising ROI on customer acquisition via insight-driven strategy

Driving brand preferences for Chinese parents

Attracting and securing Chinese students with a bespoke four-step strategy

Creating confidence in student choices.

Driving engagement and property bookings in tough conditions

Building brand awareness for a niche jewellery brand in China

Driving brand presence, footfall and sales in China by targeting niche audiences

Marketing & sales alignment within expat Chinese communities.

Connect and communicate with the most impactful research audience in China to promote The University of Manchester’s research excellence.

Driving China sales success for a complex B2B CRO

Cross cultural training for a global brand team