In conjunction with the Chartered Institute of Marketing, Domenica di Lieto presents a senior-level summary of the challenges that UK brands have overcome to grow sales in a fast-changing Chinese market.
- The market stats that show why you can no longer ignore the Chinese market
- What types of campaign you need to be running to gain attention and to activate your brand
- Significant new platforms you might be missing from your marketing mix
Each step is illustrated with case studies from UK brands who have overcome the challenges of gaining traction and sales in China