Winning the hearts and minds of Chinese students
The student recruitment market has never been more competitive, but every year we see UK Universities left behind, running tactics that are no longer relevant to GenZ applicants.
Our first Education Masterclass of 2023 will get you up to speed with what your campaigns should focus on, and where you should be running them.
But we’re not just talking about platforms.
We dive into:
- Fundamental market shifts since 2022
- 3 distinct GenZ segments and their motivations
- The 5 stage recruitment funnel and which platforms you need to publish on for each one
- 5 up-to-date case studies of successful Universities and education-service businesses.