China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
Emerging Communications: CNY 2021 Insights Round-up
2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The...
Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and...
No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu...
The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...
2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a...
Why Chinese content marketing for universities is the single most effective strategy for recruiting students from...
This year has been an extraordinary year with brands and retailers feeling the impact of global lockdowns and...
Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...
This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...
Dior has become the latest major brand to inflict damage upon itself in China after it...
Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...
We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th...
The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will...
Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender...