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    Naked-Eye 3D Billboards: The Future of Chinese Marketing in 2021

    Throw out your 3D glasses - there's a new technology in town!Enormous digital billboards, with Naked-Eye 3D images...

    CEO of Emerging Communications Talks in University Business Magazine about Live-streaming to Potential Students in China

    The last 15 months have brought unprecedented challenges for all UK universities.

    Spring beauty sample market in Shanghai shopping mall

    A big shopping mall called “第一百货” launched a spring beauty sample market outside the shopping mall, giving away free...

    Which businesses won and lost this Chinese New Year

    Emerging Communications: CNY 2021 Insights Round-up

    CNY 2021: A Round-up of The Most Important & Unusual Consumer trends

    2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The...

    Weibo's Still Winning in 2021: Is this what your Chinese Marketing is missing?

    Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and...

    Why you need to add Xiaohongshu (Little Red Book) to your Chinese Marketing Playbook this year

    No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu...

    Closing the sales gap: Selling Property to Chinese Consumers? You need to read this!

    The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...

    How to adapt your Chinese digital marketing for success in 2021

    2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a...

    Top 5 Tips On Chinese Content Marketing For Universities

    Why Chinese content marketing for universities is the single most effective strategy for recruiting students from...

    A round up of Single’s Day 2020: A shopping festival like no other - Emerging Communications

    This year has been an extraordinary year with brands and retailers feeling the impact of global lockdowns and...

    Great result for University of Portsmouth's STEM Journey - Emerging Communications

    Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...

    Retail Lessons from China - Emerging Communications

    This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...

    Dior In Crisis In China - Emerging Communications

    Dior in Crisis in China

    Dior has become the latest major brand to inflict damage upon itself in China after it...

    Alipay Marketing - Emerging Communications

    Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...

    Takeaways from the UK's first Marketing To China Conference - Emerging Communications

    We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th...

    China: From Local Marriage Markets to A Global Wedding Industry

    The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will...

    Selling the UK university experience to Chinese students

    From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications’ Rocky Chi...

    Universities should engage Chinese parents - Emerging Communications

    Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important...

    5 common WeChat mistakes that every brand should avoid

    Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender...