The Complete Guide to Marketing to China
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
The Complete Guide to Marketing to China
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
The Chinese “Beauty Economy” – Investing in appearances and the rise of men’s Beauty
As the world’s second-largest beauty market, it is vital to keep up with the nuances of 美颜经济 or the Chinese beauty...
Learning from Chinese Local Brands successes over Global Rivals
Which soft drink brand do you think grossed the highest in 2020’s Double 11 shopping festival? Most people would...
Win Your Market in China’s Singles Day
In pre-campaign live streaming performance this year, Alibaba’s Singles Day has officially been launched, and the...
Brand Rejuvenation: Presenting yourself to the next generation of Chinese customers
What does a 20 year-old influencer, 100 million+ pre-campaign impressions and 1 million WeiBo reposts have to do...
Why China’s blind box economy is a good bet for brands
Chinese consumer spending is set to more than double in the next 10 years. By 2030, China’s private consumption is...
Globalisation and the marketing business
Marketing professionals in first world countries have a history of leading those of other nations. Individuals,...
China’s KOL economy: Shaping the conversation for western brands
Whilst names such as Li Jiaqi and Weiya may not mean much to the average Western consumer, they wield astounding...
Why Zhihu is the next big thing for brand marketing
In today’s uncertain world, people need fast, reliable answers to questions.Knowing who and what to trust online can...
Chinese students flock to UK Universities
The UK has taken over the US, as the top destination for overseas study for Chinese UG and PG students.
The new generation of Chinese consumers reshaping the luxury market
A recent explosion in personal wealth in China combined with a highly style-conscious society means that luxury is...
How tech giant Apple used Bilibili to market in China.
Heard of the Chinese influencer He Tongxue? Well, you should have!
The Rise of the He-Economy: China’s Next Big Market
If you think male Chinese consumers rank low on marketing priority lists, think again! The spending power of female...
The Future of Consumer Payment and CX
The relationship between brands, retailers and consumers is seismically changing. In the same way that individuals...
Must-have influencer marketing in 2021: Key Opinion Leaders
To achieve success in China, influencer marketing should be at the top of any Western brand to-do list in 2021.
How to tailor your digital marketing strategy to capture Gen Z consumers
Chinese Generation Z is a dominant force in the consumer market right now. According to new research, they account...
Next Gen High-Net-Worth Individuals: How to target them with successful digital marketing campaigns.
China is now the second-largest wealth market globally, with 2.3 million High-Net-Worth Individuals. With investible...
She Power: Harnessing the unstoppable spending power of female Chinese consumers
Marketers, listen up! If you're looking for a huge return on your marketing investment look no further than She...
How to jump on China’s online retail and e-commerce GPD rise to boost brand engagement？
Calling all retail marketers! Deciding where to invest your marketing budget this year? And looking for marketing...
Naked-Eye 3D Billboards: The Future of Chinese Marketing in 2021
Throw out your 3D glasses - there's a new technology in town!Enormous digital billboards, with Naked-Eye 3D images...
CEO of Emerging Communications Talks in University Business Magazine about Live-streaming to Potential Students in China
The last 15 months have brought unprecedented challenges for all UK universities.
Spring beauty sample market in Shanghai shopping mall
A big shopping mall called “第一百货” launched a spring beauty sample market outside the shopping mall, giving away free...
Chinese student trends 2021 and opportunities for UK universities to capitalise on them
Chinese student application’s hits record high!
Which businesses won and lost this Chinese New Year
Emerging Communications: CNY 2021 Insights Round-up
CNY 2021: A Round-up of The Most Important & Unusual Consumer trends
2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The...
Weibo's Still Winning in 2021: Is this what your Chinese Marketing is missing?
Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and...
Why you need to add Xiaohongshu (Little Red Book) to your Chinese Marketing Playbook this year
No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu...
Closing the sales gap: Selling Property to Chinese Consumers? You need to read this!
The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...
How to adapt your Chinese digital marketing for success in 2021
2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a...
Top 5 Tips On Chinese Content Marketing For Universities
Why Chinese content marketing for universities is the single most effective strategy for recruiting students from...
A round up of Single’s Day 2020: A shopping festival like no other - Emerging Communications
This year has been an extraordinary year with brands and retailers feeling the impact of global lockdowns and...
Great result for University of Portsmouth's STEM Journey - Emerging Communications
Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...
Retail Lessons from China - Emerging Communications
This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...
Dior In Crisis In China - Emerging Communications
Dior in Crisis in China
Dior has become the latest major brand to inflict damage upon itself in China after it...
Alipay Marketing - Emerging Communications
Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...
Takeaways from the UK's first Marketing To China Conference - Emerging Communications
We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th...
China: From Local Marriage Markets to A Global Wedding Industry
The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will...
Selling the UK university experience to Chinese students
From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications’ Rocky Chi...
Universities should engage Chinese parents - Emerging Communications
Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important...
5 common WeChat mistakes that every brand should avoid
Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender...