The Complete Guide to Marketing to China
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
The Complete Guide to Marketing to China
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
A Golden Age for China’s Silver-Haired Consumers?
Older people in China are emerging as the nation’s big spenders.
Bilibili for International Brands
Bilibili (also known as B-station) is one of the most exciting social media platforms for Chinese Gen Z right now. If...
The new world of Web3: Marketing in the Chinese metaverse
Are you ready for the world of Web3?If not, it’s time to prepare! Web3 is the latest technological development set to...
Co-Branding Strategies For The China Market: How To Attract Gen Z Audiences
Co-branding is the latest strategy taking the China marketing industry by storm.Over the last few years, international...
China’s Booming Pet Economy: A Lucrative Trend For Digital Marketers
In December 2021, McDonalds released a limited-edition “cat box”. Shaped like the company’s iconic burger, the...
All Just A Game? Why “Gamification” Needs To Be Part Of Your China Branding Strategy
For consumers in the west, the purchasing experience needs to be as efficient as possible. It’s all about simplicity...
Glamour Reimagined: Little Red Book’s Luxury Camping Culture
Have you been “glamping” yet?As the latest portmanteau linking the unlikely bedfellows of glamour and camping, it...
Why WeChat Channels Is an Essential Platform for Western Brands in China
WeChat Channels is the latest feature unveiled by WeChat taking the China marketing world by storm. Designed for image...
China Marketing In The Post-Pandemic Era: How To Leverage New Social Consumption
As we approach summer 2022, brands in China are still facing economic uncertainty and a rapidly changing consumer...
Brand Building and Localization: Lessons For Entering the Chinese Market
In market analysis conducted by HSBC, 78% of surveyed western brands planned to grow investment in China.
The Metaverse and the Future of Chinese Influencer Marketing
This year’s hottest concept is still the Metaverse. According to data compiled by Qichacha, 1,692 Chinese companies...
A Live Streaming Marketing Goes Mainstream: How Brands Can Capitalise on This Growing China Trend
In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219 million in sales from...
The Marketers’ Guide to Overseas Property for Chinese High-Net-Worth Individuals
In the last ten years, investment in western assets and property has been steadily growing amongst Chinese consumers –...
The Year of Tiger and no hunt for western brands
The clock is ticking for many western brands in China, predicts Domenica Di Lieto, the chief executive officer of...
What’s working for Lunar New Year 2022? How Western brands are successfully acquiring Chinese consumers !
Share of voice for Gucci has sky-rocketed on Chinese social media in the last few days. Their 2022 Year of the Tiger...
Getting closer to consumers with Chinese micro-influencers: KOCs.
69% of China’s GenZ discover products and brands through friends and on the internet which means getting a great...
Christmas in China – tapping into this Consumer Carnival
Think Christmas isn’t relevant for China? Think again!
Chinese Student Recruitment Strategy Needs to Change Again
The Chinese desire to study abroad is now back to approaching pre-pandemic levels, and the UK remains the favoured...
Generating offline customers from Douyin
670 million individual users log onto Douyin each month, accounting for a fifth of tiktok’s global monthly active...
The Chinese “Beauty Economy” – Investing in appearances and the rise of men’s Beauty
As the world’s second-largest beauty market, it is vital to keep up with the nuances of 美颜经济 or the Chinese beauty...
Learning from Chinese Local Brands successes over Global Rivals
Which soft drink brand do you think grossed the highest in 2020’s Double 11 shopping festival? Most people would likely...
Win Your Market in China’s Singles Day
In pre-campaign live streaming performance this year, Alibaba’s Singles Day has officially been launched, and the big...
Brand Rejuvenation: Presenting yourself to the next generation of Chinese customers
What does a 20 year-old influencer, 100 million+ pre-campaign impressions and 1 million WeiBo reposts have to do with...
Why China’s blind box economy is a good bet for brands
Chinese consumer spending is set to more than double in the next 10 years. By 2030, China’s private consumption is set...
Globalisation and the marketing business
Marketing professionals in first world countries have a history of leading those of other nations. Individuals, brands...
China’s KOL economy: Shaping the conversation for western brands
Whilst names such as Li Jiaqi and Weiya may not mean much to the average Western consumer, they wield astounding...
Why Zhihu is the next big thing for brand marketing
In today’s uncertain world, people need fast, reliable answers to questions.Knowing who and what to trust online can be...
Chinese students flock to UK Universities
The UK has taken over the US, as the top destination for overseas study for Chinese UG and PG students.
The new generation of Chinese consumers reshaping the luxury market
A recent explosion in personal wealth in China combined with a highly style-conscious society means that luxury is back...
How tech giant Apple used Bilibili to market in China.
Heard of the Chinese influencer He Tongxue? Well, you should have!
The Rise of the He-Economy: China’s Next Big Market
If you think male Chinese consumers rank low on marketing priority lists, think again! The spending power of female...
The Future of Consumer Payment and CX
The relationship between brands, retailers and consumers is seismically changing. In the same way that individuals took...
Must-have influencer marketing in 2021: Key Opinion Leaders
To achieve success in China, influencer marketing should be at the top of any Western brand to-do list in 2021.
How to tailor your digital marketing strategy to capture Gen Z consumers
Chinese Generation Z is a dominant force in the consumer market right now. According to new research, they account for...
Next Gen High-Net-Worth Individuals: How to target them with successful digital marketing campaigns.
China is now the second-largest wealth market globally, with 2.3 million High-Net-Worth Individuals. With investible...
She Power: Harnessing the unstoppable spending power of female Chinese consumers
Marketers, listen up! If you're looking for a huge return on your marketing investment look no further than She Power.
How to jump on China’s online retail and e-commerce GPD rise to boost brand engagement？
Calling all retail marketers! Deciding where to invest your marketing budget this year? And looking for marketing...
Naked-Eye 3D Billboards: The Future of Chinese Marketing in 2021
Throw out your 3D glasses - there's a new technology in town!Enormous digital billboards, with Naked-Eye 3D images...
CEO of Emerging Communications Talks in University Business Magazine about Live-streaming to Potential Students in China
The last 15 months have brought unprecedented challenges for all UK universities.
Spring beauty sample market in Shanghai shopping mall
A big shopping mall called “第一百货” launched a spring beauty sample market outside the shopping mall, giving away free...
Chinese student trends 2021 and opportunities for UK universities to capitalise on them
Chinese student application’s hits record high!
Which businesses won and lost this Chinese New Year
Emerging Communications: CNY 2021 Insights Round-up
CNY 2021: A Round-up of The Most Important & Unusual Consumer trends
2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The second...
Weibo's Still Winning in 2021: Is this what your Chinese Marketing is missing?
Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and the...
Why you need to add Xiaohongshu (Little Red Book) to your Chinese Marketing Playbook this year
No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu (小红书),...
Closing the sales gap: Selling Property to Chinese Consumers? You need to read this!
The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...
How to adapt your Chinese digital marketing for success in 2021
2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a welcome...
Top 5 Tips On Chinese Content Marketing For Universities
Why Chinese content marketing for universities is the single most effective strategy for recruiting students from China.
A round up of Single’s Day 2020: A shopping festival like no other - Emerging Communications
This year has been an extraordinary year with brands and retailers feeling the impact of global lockdowns and changing...
Great result for University of Portsmouth's STEM Journey - Emerging Communications
Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...
Retail Lessons from China - Emerging Communications
This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...
Dior In Crisis In China - Emerging Communications
Dior in Crisis in China
Dior has become the latest major brand to inflict damage upon itself in China after it revealed...
Alipay Marketing - Emerging Communications
Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...
Takeaways from the UK's first Marketing To China Conference - Emerging Communications
We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th of...
China: From Local Marriage Markets to A Global Wedding Industry
The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will be...
Selling the UK university experience to Chinese students
From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications’ Rocky Chi...
Universities should engage Chinese parents - Emerging Communications
Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important...
5 common WeChat mistakes that every brand should avoid
Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender...