China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
Older people in China are emerging as the nation’s big spenders.
Bilibili (also known as B-station) is one of the most exciting social media platforms for Chinese Gen Z right now. If...
Are you ready for the world of Web3?If not, it’s time to prepare! Web3 is the latest technological development set to...
Co-branding is the latest strategy taking the China marketing industry by storm.Over the last few years, international...
In December 2021, McDonalds released a limited-edition “cat box”. Shaped like the company’s iconic burger, the...
For consumers in the west, the purchasing experience needs to be as efficient as possible. It’s all about simplicity...
Have you been “glamping” yet?As the latest portmanteau linking the unlikely bedfellows of glamour and camping, it...
WeChat Channels is the latest feature unveiled by WeChat taking the China marketing world by storm. Designed for image...
As we approach summer 2022, brands in China are still facing economic uncertainty and a rapidly changing consumer...
In market analysis conducted by HSBC, 78% of surveyed western brands planned to grow investment in China.
This year’s hottest concept is still the Metaverse. According to data compiled by Qichacha, 1,692 Chinese companies...
In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219 million in sales from...
In the last ten years, investment in western assets and property has been steadily growing amongst Chinese consumers –...
The clock is ticking for many western brands in China, predicts Domenica Di Lieto, the chief executive officer of...
Share of voice for Gucci has sky-rocketed on Chinese social media in the last few days. Their 2022 Year of the Tiger...
69% of China’s GenZ discover products and brands through friends and on the internet which means getting a great...
Think Christmas isn’t relevant for China? Think again!
The Chinese desire to study abroad is now back to approaching pre-pandemic levels, and the UK remains the favoured...
670 million individual users log onto Douyin each month, accounting for a fifth of tiktok’s global monthly active...
As the world’s second-largest beauty market, it is vital to keep up with the nuances of 美颜经济 or the Chinese beauty...
Which soft drink brand do you think grossed the highest in 2020’s Double 11 shopping festival? Most people would likely...
In pre-campaign live streaming performance this year, Alibaba’s Singles Day has officially been launched, and the big...
What does a 20 year-old influencer, 100 million+ pre-campaign impressions and 1 million WeiBo reposts have to do with...
Chinese consumer spending is set to more than double in the next 10 years. By 2030, China’s private consumption is set...
Marketing professionals in first world countries have a history of leading those of other nations. Individuals, brands...
Whilst names such as Li Jiaqi and Weiya may not mean much to the average Western consumer, they wield astounding...
In today’s uncertain world, people need fast, reliable answers to questions.Knowing who and what to trust online can be...
The UK has taken over the US, as the top destination for overseas study for Chinese UG and PG students.
A recent explosion in personal wealth in China combined with a highly style-conscious society means that luxury is back...
Heard of the Chinese influencer He Tongxue? Well, you should have!
If you think male Chinese consumers rank low on marketing priority lists, think again! The spending power of female...
The relationship between brands, retailers and consumers is seismically changing. In the same way that individuals took...
To achieve success in China, influencer marketing should be at the top of any Western brand to-do list in 2021.
Chinese Generation Z is a dominant force in the consumer market right now. According to new research, they account for...
China is now the second-largest wealth market globally, with 2.3 million High-Net-Worth Individuals. With investible...
Marketers, listen up! If you're looking for a huge return on your marketing investment look no further than She Power.
Calling all retail marketers! Deciding where to invest your marketing budget this year? And looking for marketing...
Throw out your 3D glasses - there's a new technology in town!Enormous digital billboards, with Naked-Eye 3D images...
The last 15 months have brought unprecedented challenges for all UK universities.
A big shopping mall called “第一百货” launched a spring beauty sample market outside the shopping mall, giving away free...
Chinese student application’s hits record high!
Emerging Communications: CNY 2021 Insights Round-up
2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The second...
Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and the...
No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu (小红书),...
The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...
2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a welcome...
Why Chinese content marketing for universities is the single most effective strategy for recruiting students from China.
This year has been an extraordinary year with brands and retailers feeling the impact of global lockdowns and changing...
Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...
This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...
Dior has become the latest major brand to inflict damage upon itself in China after it revealed...
Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...
We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th of...
The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will be...
Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender...