The Complete Guide to Marketing to China
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
The Complete Guide to Marketing to China
China is a market with great opportunity, but also many pitfalls. Our Complete Guide to Marketing to China will give you an overview as to what questions to answer, before embarking on a marketing communication programme. This will balance your risk, save you significant sums of money, and ensure you get the best result’s from your budget.
Which businesses won and lost this Chinese New Year
Emerging Communications: CNY 2021 Insights Round-up
CNY 2021: A Round-up of The Most Important & Unusual Consumer trends
2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The...
Weibo's Still Winning in 2021: Is this what your Chinese Marketing is missing?
Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and...
Why you need to add Xiaohongshu (Little Red Book) to your Chinese Marketing Playbook this year
No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu...
Closing the sales gap: Selling Property to Chinese Consumers? You need to read this!
The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...
How to adapt your Chinese digital marketing for success in 2021
2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a...
Top 5 Tips On Chinese Content Marketing For Universities
Why Chinese content marketing for universities is the single most effective strategy for recruiting students from...
A round up of Single’s Day 2020: A shopping festival like no other - Emerging Communications
This year has been an extraordinary year with brands and retailers feeling the impact of global lockdowns and...
Great result for University of Portsmouth's STEM Journey - Emerging Communications
Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...
Retail Lessons from China - Emerging Communications
This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...
Dior In Crisis In China - Emerging Communications
Dior in Crisis in China
Dior has become the latest major brand to inflict damage upon itself in China after it...
Alipay Marketing - Emerging Communications
Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...
Takeaways from the UK's first Marketing To China Conference - Emerging Communications
We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th...
China: From Local Marriage Markets to A Global Wedding Industry
The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will...
Selling the UK university experience to Chinese students
From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications’ Rocky Chi...
Universities should engage Chinese parents - Emerging Communications
Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important...
5 common WeChat mistakes that every brand should avoid
Establishing yourself on Social Media is like getting a free puppy, it is not just for Christmas and it needs tender...