Emerging Communications: CNY 2021 Insights Round-up
This month we rang in the year of the Ox and witnessed China’s 2nd Chinese New Year in Lockdown. As journeys hit a record low this year at 1.15 billion trips, we’ve seen a massive pivot in how Chinese consumers have spent their money.
For some businesses, these new behaviours may be challenges to overcome in 2021. For many however, these changes present amazing opportunities.
Which ‘winners’ welcomingly rang in the holidays, and which businesses were left feeling the cold this CNY? We’ve highlighted some key groups below, you can also find our full breakdown of the trends and opportunities here.
Who has struggled this Chinese New Year & How can these businesses pivot for success?
How can brands capitalise on the most of current trends?
Want to keep your finger on the pulse of Chinese opportunities in 2021, looking to close your sales gap and boost business in China?
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