Chinese Localised Websites

Build credibility with a local content platform.


A well localised website is a critical part of building trust with a Chinese audience, but the Great Firewall puts some significant challenges in the way.

With over 10 years of experience building websites for businesses growing in China, we’ve tackled each of these issues and built sites that handle significant traffic and lead volumes, and perform well on Chinese search engines such as Baidu and 360.

Why Do You need a Chinese website?

It’s unlikely that your global website will perform well, if at all in China.

Many of the services you are used to building sites with are blocked, as are any links to western social media channels.

Beyond the technical level, Chinese audiences don’t expect to see a mix of Chinese and English content, and will prefer suppliers who have gone to the effort to thoroughly localise their marketing efforts.

As well as the website itself, you’ll also need to tackle mobile-optimised landing pages to embed in apps including WeChat to give your users a seamless experience. It makes sense to manage these under a single system.

Our Website Localisation Service

We manage your complete Website lifecycle:

  • .cn domain acquisition
  • Content planning and menu design
  • Information architecture and database design
  • Content creation & localisation
  • Branded website template design
  • Fast hosting, even without an ICP
  • Content management and editing
  • Integration with WeChat and CRM tools
  • Integration with analytics platforms and ad pixels

Why Partner With Emerging Comms?

  • 15+ years in Chinese digital marketing
  • Dedicated Web specialists with experience in high value offerings
  • Native Chinese team members
  • International brand experience
  • Platform relationships
  • Proven success record

Our approach combines local market knowledge with international brand expertise to create successful web-based content marketing programs. We understand both Western brand needs and Chinese consumer behaviour, bridging the gap for effective market entry and growth.

How we can help make your Chinese website a success:

Localised design

Localised copy

Tech setup and management for fast speeds even without an ICP

Integration with WeChat & CRM tools