This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape that China has to offer. Over a period of a few weeks, these brands had the opportunity to see China first hand, and to understand exactly how Chinese consumers can be enticed to spend with brands.
In partnership with Adyen & Global blue, we’ve created an insightful Retail in China Report, a video series and a workshop in London to help provide an insight into essential learnings that brands need to understand in order to be successful in attracting the Chinese market.
Video 1: Retail Lessons from China
Video 2: Understanding What The Chinese Consumer Needs
Video 3: Understanding Chinese Consumer Technology – Retail in China
Dior has become the latest major brand to inflict damage upon itself in China after it...