I have been working with Emerging Comms since 2020 to support Stephen Webster increase our brand awareness in the Chinese market. I have been extremely impressed with their services and detailed reporting, supporting us with our on-going marketing initiatives including influencer campaigns, PR exposure, and advertising. Curated social content has been elevated and authentic to the brand, helping us to penetrate the right target audience groups and direct enquiries to our Shanghai franchise. I see the Emerging Comms team as an extension of our team; committed to achieving our annual KPI targets and goals for our business’s growth in China”
Stephen Webster
Building brand awareness for a niche jewellery brand in China
Stephen Webster is a British fine jewellery brand, renowned for fearless design with traditional craftsmanship and a commitment to sustainability. With a unique brand positioning, and luxury price point, it had little brand awareness in China and amongst Chinese audiences. In a highly competitive category, dominated by a number of larger global brands, we’ve managed to have Stephen Webster’s unique positioning communicated to its Chinese customers.
The Challenge
- Raising brand awareness in China through penetrating to the right target audience groups.
- Supporting local distributor from brand building and engagement perspective
Our Strategy
- Created a bespoke brand advocacy strategy to connect and engage with target Chinese audiences
- A balanced approach in between authentic brand identity and localization for China
- To drive preference with creative angles that arouse the interest of potential buyers
What We Delivered
- Activated marketing across multiple Chinese social channels and created impactful influencer campaigns to amplify reach
- Co creation of content with key customers to trigger sales from new customers
- PR exposure on key Chinese high-end fashion media channels
- Elevated creative outputs in content marketing to convey the brand ideology
Our results
- Activated marketing across multiple Chinese social channels and created impactful influencer campaigns to amplify reach
- Co creation of content with key customers to trigger sales from new customers
- Achieved enhanced PR exposure on key Chinese high-end fashion media channels
Social content has been elevated and authentic to the brand
