Take the shortest route to 300 million GenZ consumers in China
Put your brand in front of China’s most active shoppers on Xiaohongshu – the social commerce app where 300 million users share product recommendations and buying experiences.
Our team creates and manages Xiaohongshu campaigns that build trust with Chinese consumers through authentic content and influencer partnerships.
Getting Started
Business Verification & Setup
We handle the complete process of setting up your official business account on Xiaohongshu, including document preparation, verification submission, and coordination with platform representatives. Our relationships with the platform help smooth this often complex process.
Profile Optimization
Your brand profile is optimized using platform-specific best practices. This includes crafting a Chinese brand bio, selecting the right category tags, and structuring your content highlights to maximize visibility and engagement.
Community Management
Our bilingual team monitors and engages with your community daily. We respond to comments, answer questions, and maintain active discussions. This builds trust and keeps your brand active in platform conversations.
Content Creation
Strategic Planning
We develop monthly content calendars that align with Chinese retail moments, holidays, and platform trends. Each piece of content is planned to maximize engagement and drive toward your business goals.
Visual Production
Content is produced specifically for Xiaohongshu’s unique style. This includes:
- Professional photography that matches platform aesthetics
- Short-form video content
- Behind-the-scenes brand stories
- Product tutorials and educational content
- Lifestyle integration posts All visual content is optimized for mobile viewing and platform-specific requirements.
Copywriting & Translation
Our native Chinese copywriters create engaging, culturally appropriate content. We don’t just translate – we adapt your brand message for the Chinese audience while maintaining your brand voice.
KOL Collaborations
- Influencer Selection
- Concept & shoot-list development
- Campaign Management
Paid Xiaouhongshu Advertising
- Strategy Development
- Campaign Execution
- Performance Analysis
Why Partner With Emerging Comms?
- 15+ years in Chinese digital marketing
- Dedicated Xiaohongshu specialists
- Native Chinese team members
- International brand experience
- Platform relationships
- Proven success record
Our approach combines local market knowledge with international brand expertise to create successful Xiaohongshu marketing programs. We understand both Western brand needs and Chinese consumer behavior, bridging the gap for effective market entry and growth.
How we can help make your Little Red Book campaign a success:
Targeting & Messaging strategy
Choosing key influencers for your audience
Scripting and planning influencer posts
On-site influencer shoot planning & production