Douyin

The Chinese partner app to TikTok, but with a very different personality.

Douyin offers a unique opportunity to engage with millions of Chinese users who are eager for fresh content and innovative brands. Our organic content and paid media services are designed to help you make a splash on this dynamic platform, maximising your business’ reach and impact.

Getting You Started on Douyin

Tailored Strategy Development: No two businesses are the same, and neither should your social media strategy be. We begin by understanding your brand’s values, goals, and target audience. With this information, we craft a customised Douyin marketing strategy that aligns with your objectives, ensuring your brand’s message reaches the right people.

Content Creation & Optimisation: Content is king, especially on a visually-driven platform like Douyin. Our creative team is skilled in producing eye-catching, engaging content that captures attention and sparks interaction. From sleek videos to trending challenges, we ensure your content stands out in the Douyin landscape.

Influencer Partnerships: Collaborating with influencers can skyrocket your brand’s visibility. We connect you with Douyin’s top influencers whose followers match your target demographic. This strategic partnership not only boosts engagement but also builds trust and credibility for your brand.

Campaign Management: Managing a campaign on Douyin requires precision and expertise. Our team handles everything from scheduling posts to monitoring performance metrics, ensuring your campaign runs smoothly and effectively. We provide regular updates and adjustments to keep your strategy agile and responsive.

Analytics & Reporting: Understanding what works and what doesn’t is crucial for success. We provide in-depth analytics and transparent reporting, ensuring you have clear insights into your campaign’s performance. This data-driven approach allows us to refine your strategy and maximise results.

Why Partner With Emerging Comms?

• 15+ years in Chinese digital marketing
• Dedicated Xiaohongshu specialists
• Native Chinese team members
• International brand experience
• Platform relationships
• Proven success record

Our approach combines local market knowledge with international brand expertise to create successful Xiaohongshu marketing programs. We understand both Western brand needs and Chinese consumer behavior, bridging the gap for effective market entry and growth.