Baidu PPC

Get discovered on China's largest search engine


Run a targeted Baidu pay-per-click campaigns to connect your business with China’s 730 million internet users. We handle the technical, commercial, and cultural aspects of advertising on Baidu’s platforms.

Trusted by our clients for superior results

Why Choose Baidu PPC?

  • Baidu owns 75% of China’s search market – essential for reaching Chinese customers
  • Chinese consumers spend 40% more time researching products compared to Western markets
  • Local competitor analysis identifies gaps and opportunities specific to your industry

Our Baidu PPC Service

We manage every aspect of your Baidu advertising:

  • Account setup and verification with Chinese documentation
  • Keyword research using native Chinese speakers
  • Ad copy writing and translation optimized for Chinese customers
  • Landing page adaptation for Chinese users and Baidu requirements
  • Bid management across Baidu’s display and search networks
  • Weekly performance reports in English with clear KPI tracking

Expert Team

Our Baidu specialists combine UK marketing expertise with deep knowledge of Chinese digital platforms. Each campaign manager is fluent in English and Chinese.

How we can help make your Baidu PPC campaign a success:

Keyword targeting & messaging strategy

Bid & Budget management

Landing page development & optimisation

Lead integrations with WeChat and CRM systems