A Business Born Of Higher Expectations
About Emerging Communications
Not just an “agency”
I first got involved with the China Marketing industry 10 years ago, as the business development director for another agency.
What I saw was a major shortcoming that was against my own values and, I believe, the interests of the client.
Most China agencies are tied to a single channel, and funded by commissions.
This causes three weaknesses:
- Same strategies for every client
- No innovation
- No follow-through to actual sales
At Emerging Comms we’ve changed that model
Instead we’ve built a business that values bespoke insight, attention and close relationships, and the results speak for themselves.
CEO, Emerging Communications
How we get results
Planning and strategy for each client
“If the only tool you have is a hammer, every problem looks like a nail.”
I could see clients failing to get results because their customers weren’t on the channel that the agency was wedded to.
We start with strategy and pick the right tactics to get to the goal.
Campaign innovation
Without any customer insights, there were no “lightbulb moments” that drive innovative campaigns. The same formats were rolled out year after year.
We insist on that insights step to make sure that campaigns have impact with the right audience.
Team integration
If an agency doesn’t even try new advertising channels, they’re certainly not going to communicate with other business functions like customer service and sales teams.
My whole career has been built off relationship building and we bring that approach to our marketing, making sure that leads aren’t just sent off into thin air, but carefully managed all the way to a sale.
The teams that make it happen
General Management Team
Keeping our resources focused on client success.
Strategy & Planning Team
Giving client strategic direction and making sure they stay relevant in a fast-changing market.
Client Services Team
Our delivery specialists, from strategy to success stories.
Creative Team
Giving our campaigns the creative impact they need to cut through to the market.
