Freya Chen - Planning & Strategy Manager


Freya joined Emerging Communications in mid-2018 as the China Lead in our Shanghai office. She has extensive experience in the Chinese digital marketing field, having worked for internationally known advertising agencies and various famous brands prior to her arrival at the company.

Coming from a planning background, she is always seeking human insights and trying to understand how people think and react under different circumstances. She is also a strong advocate for integrated communications and believes that a well-developed and executed strategy can leave a lasting impression and create real value for a business.

Apart from serving both B2B and B2C clients across different categories, such as beauty, tourism, FMCG, luxury etc. she also played a crucial role in helping the EC China team expand quickly and find local partnerships over the past few years.

When not at work, you will find Freya enjoying her quiet time practicing yoga or traveling around the globe in search for amazing food and scenery.

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