Facing tougher student recruitment in China, University of Stirling looked for a long term agency partner to help them to keep on top of market trends, competitors, and audience insights. As well as grow their share of voice, engagement, applications, and new students.
University of Stirling needed to promote the university to potential students in China and gain cut-through in an increasingly competitive market post-Covid.
We adapted University of Stirling’s marketing to make the most of virtual student recruitment opportunities:
Through our targeted outreach and careful attention to strategic content planning, we generated huge amounts of interest in the brand and the educational opportunities they provide. Overall we achieved the following results from the campaign: