This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape that China has to offer. Over a period of a few weeks, these brands had the opportunity to see China first hand, and to understand exactly how Chinese consumers can be enticed to spend with brands.
In partnership with Adyen & Global blue, we’ve created an insightful Retail in China Report, a video series and a workshop in London to help provide an insight into essential learnings that brands need to understand in order to be successful in attracting the Chinese market.
Watch the videos below, and download the report here.
Video 1: Retail Lessons from China
Video 2: Understanding What The Chinese Consumer Needs
Video 3: Understanding Chinese Consumer Technology – Retail in China