Retail Lessons from China

This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape that China has to offer. Over a period of a few weeks, these brands had the opportunity to see China first hand, and to understand exactly how Chinese consumers can be enticed to spend with brands.

In partnership with Adyen & Global blue, we’ve created an insightful Retail in China Report, a video series and a workshop in London to help provide an insight into essential learnings that brands need to understand in order to be successful in attracting the Chinese market.

Watch the video below, and download the report here.

Retail Lessons from China – Workshop:

Not only that, but will be hosting an insightful workshop in London to share learnings from the trip and explore key focus areas for selling effectively to Chinese consumers.

We’ll evaluate the entire customer journey, diving into different audience-types, their journeys and the platforms that they use. You’ll walk away with a clear understanding of how to build successful strategies that cater to the expectations of today’s Chinese shopper.

When? – Thursday 7th November 2019

Where? – Adyen, 10 Hills Place, Soho, London, W1F 7SA, UK.

Workshop Outline:

09:00 – Breakfast & Networking

09:30 – Welcome

09:35 – Entice, Excite & Engage

  • Who are the Chinese shoppers?
  • Their journey
  • Their platforms
  • The CX benchmark
  • Mobile payments
  • The importance of timing & personalised marketing

12:00 – Networking

  • Stay for a coffee, a bite to eat and network with China experts

For more information on where to sign up to the event, please click here.

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