Domenica di Lieto


Domenica started her sales and marketing career in newspapers in 1992, but by the late 1990s was at the forefront of the digital industry.

Having run and sold a digital marketing agency, Domenica entered the Chinese industry five years ago and is now a recognised Chinese digital consultant to a number of our larger clients, as well as an experienced public speaker.

When not consulting, Domenica leads the Emerging Communications management team, ensuring our work is the best in the industry.

When not working, you will find Domenica enjoying time with her seven-year-old daughter or practising yoga.

Melody Yeh

Planning Director

Melody is a co-founder of Emerging Communications. She has extensive experience in Chinese digital marketing, having worked for some of China’s and the UK’s largest and best-known agencies.

Melody heads our programmatic divisions, and specialises in planning and buying media across Chinese platforms and ensuring KPIs are met. Melody also heads the luxury operations division.

As a renowned trainer and public speaker, Melody is often seen on industry panels and speaking at events.

As an experienced climber, Melody can be seen scaling mountains and enjoys travelling the world.

Kirstie Wood FCA

Finance Director

Kirstie, a qualified management accountant, has more than 20 years of experience in businesses ranging from start-ups to large multi-nationals.

Kirstie plans and runs all of Emerging Communications’s financial operations, both in the UK and China, ensuring efficiency and compliance.

Outside work Kirstie can be found at the gym or in the kitchen practising her sugar flower and cake decorating skills – when not running around after her two children.

Debbie Davies

General Manager

Debbie, who spent more than 15 years in the recruitment industry, is responsible for the day-to-day running of Emerging Communications. She also manages our IT and Marketing administrative departments.

Debbie’s most important role is that of HR. She runs all HR processes in the UK and China and ensures our teams are happy and motivated, which is paramount in delivering the best work.

Debbie also works closely with our retained immigration lawyers and is often seconded to advise on matters concerning employment of Chinese nationals or recruiting Chinese staff in-market.

When not at work, you will find Debbie swimming, cycling or running. She is an ex-international synchronised swimmer and has completed three Ironman-distance triathlons.

Evonne Guan

Head of client Services

Evonne started as a designer in 2003, and has since worked for some of the largest clients and agencies in China and London.

Bringing with her a wealth of design, account management and project management experience, Evonne leads the account management teams at Emerging Communications.

Evonne, who is bi-lingual Chinese, plans comprehensive digital strategies for global clients, ensuring campaign executions with a high standard, and managing key client accounts.

If that wasn’t enough, Evonne also leads our Chinese operations team, spanning paid search, creatives and Chinese web services.

When she is not working, you will see Evonne sampling the delights of Europe.

Rocky Chi

Strategy & Insight Manager

Rocky heads the Emerging Communications consultative services team.

With particular expertise in the education and B2B sectors, Rocky brings seven years of Chinese digital marketing experience gained at some of China’s largest agencies.

Rocky’s team provide extensive client research, website usability, content and go-to-market strategies. Clients that have taken our advice include Queens University, Elsevier, Coventry University, Watches of Switzerland, Scottish Enterprise and Estee Lauder.

Rocky, who is bi-lingual Chinese, is also an accomplished trainer and public speaker and is often seen chairing industry events.

In her spare time, Rocky is a keen chef and loves creating masterpieces in the kitchen.

Marie Tulloch

Inbound Marketing Manager

Marie, who is fluent in Chinese, works within our luxury division, managing and leading a team of account managers.

She joined us from a Chinese digital agency in Beijing. Marie brought with her in-depth knowledge of the Chinese digital landscape and experience in aiding European clients to enter and manoeuvre in the Chinese market.

This, coupled with Marie’s passion and ability to articulate to Western clients the opportunities and threats in China, makes her a real asset to our team.

Marie’s team also run customer and blogger events to provide a true end-to-end solution for luxury clients within the Chinese market.

Gemma Ryder

Sales Director - Luxury

Gemma has over 20 years of sales and marketing experience specialising in multi-media solutions in the luxury and retail sectors and working across newspapers and magazines for both the UK and international traveller market.

With a passion for the inbound Chinese market, she has worked on many successful campaigns helping clients understand how best to approach this complex market.

Gemma truly understands her clients’ needs and requirements, creating clear strategies with compelling and relevant content.

Outside of work, she spends time with her family and two young boys; her oldest is currently learning Mandarin, so she is getting some useful lessons from him!

Jenny Crossley

Project Coordinator

Jenny coordinates all of Emerging Communication’s projects, which reflects the growing client base and portfolio of services. She is involved in the “onboarding” of all new clients and helps plan projects across the agency.

Jenny also plans, manages and runs all of EC’s monthly China digital masterclasses and training workshops.

Her advanced knowledge of Chinese, coupled with a passion for marketing and helping businesses grow and succeed within the China market, make her a valuable member of the EC team.

Outside of work you’ll find Jenny at the gym, brunching around London’s eateries or travelling the world.