Domenica di Lieto


Domenica started her sales and marketing career in newspapers in 1992, but by the late 1990s was at the forefront of the digital industry.

Having run and sold a digital marketing agency, Domenica entered the Chinese industry five years ago and is now a recognised Chinese digital consultant to a number of our larger clients, as well as an experienced public speaker.

When not consulting, Domenica leads the Emerging Communications management team, ensuring our work is the best in the industry.

When not working, you will find Domenica enjoying time with her daughter or practising yoga.

Melody Yeh

Marketing and Partnership Director

Melody is a co-founder of Emerging Communications. She has extensive experience in Chinese digital marketing, having worked for some of China’s and the UK’s largest and best-known agencies.

She is in charge of marketing and partnership for the agency, positioning Emerging Communications as a thought leader in the industry. She runs agency’s regular workshops and masterclass and develops partnerships with external companies and trading agreements.

In June 2018, she welcomed her first baby boy Gaia who is poised to become a great mountain climber!

Kirstie Wood FCA

Finance Director

Kirstie, a qualified management accountant, has more than 20 years of experience in businesses ranging from start-ups to large multi-nationals.

Kirstie plans and runs all of Emerging Communications’s financial operations, both in the UK and China, ensuring efficiency and compliance.

Outside work Kirstie can be found at the gym or in the kitchen practising her sugar flower and cake decorating skills – when not running around after her two children.

Debbie Davies

General Manager

Debbie, who spent more than 15 years in the recruitment industry, is responsible for the day-to-day running of Emerging Communications. She also manages our IT and Marketing administrative departments.

Debbie’s most important role is that of HR. She runs all HR processes in the UK and China and ensures our teams are happy and motivated, which is paramount in delivering the best work.

Debbie also works closely with our retained immigration lawyers and is often seconded to advise on matters concerning employment of Chinese nationals or recruiting Chinese staff in-market.

When not at work, you will find Debbie swimming, cycling or running. She is an ex-international synchronised swimmer and has completed three Ironman-distance triathlons.

Evonne Guan

Group Account Director

Evonne started as a designer in 2003, and has since worked for some of the largest clients and agencies in China and London.

Bringing with her a wealth of design, account management and project management experience, Evonne leads the account management teams at Emerging Communications.

Evonne, who is bi-lingual Chinese, plans comprehensive digital strategies for global clients, ensuring campaign executions with a high standard, and managing key client accounts.

If that wasn’t enough, Evonne also leads our Chinese operations team, spanning paid search, creatives and Chinese web services.

When she is not working, you will see Evonne sampling the delights of Europe.

Rocky Chi

Head of Planning

Rocky heads the Emerging Communications consultative services team.

With particular expertise in the education and B2B sectors, Rocky brings 9 years of Chinese digital marketing experience gained at the leading China’s agencies.

Rocky’s team provides bespoke consultancy solutions for clients, from market research, customer segmentation analysis, competitive research, content and communications strategies. Clients that have taken our advice include the NHS, Queens University of Belfast, Elsevier and Estee Lauder.

Rocky is also an accomplished trainer and public speaker and is often seen chairing industry events.

In her spare time, Rocky is a keen chef and loves creating Chinese masterpieces in the kitchen.

Marie Tulloch

Senior Client Services Manager

Marie, who is fluent in Chinese, works within our luxury division, managing and leading a team of account managers.

She joined us from a Chinese digital agency in Beijing. Marie brought with her in-depth knowledge of the Chinese digital landscape and experience in aiding European clients to enter and manoeuvre in the Chinese market.

This, coupled with Marie’s passion and ability to articulate to Western clients the opportunities and threats in China, makes her a real asset to our team.

Marie’s team also run customer and blogger events to provide a true end-to-end solution for luxury clients within the Chinese market.

Jenny Crossley

Marketing & Operations Manager

Jenny coordinates all of Emerging Communication’s projects, which reflects the growing client base and portfolio of services. She is involved in the “onboarding” of all new clients and helps plan projects across the agency.

Jenny also plans, manages and runs all of EC’s monthly China digital masterclasses and training workshops.

Her advanced knowledge of Chinese, coupled with a passion for marketing and helping businesses grow and succeed within the China market, make her a valuable member of the EC team.

Outside of work you’ll find Jenny at the gym, brunching around London’s eateries or travelling the world.