Ingka Centres, strategic partner of IKEA and part of the Ingka Group, aims to bring IKEA into many people’s lives by creating great meeting places anchored by an IKEA retail store. They provide for consumers in each of their 45 experience-oriented shopping centres across Europe, Russia and China.
To support the continued global expansion and strategic re-invigoration of the Ingka Centres brand, Ingka Centres wanted to provide interactive training for their global branding and digital teams.
Based on an understanding of INGKA’s goals and unique environment, we recommended focusing on the following learning objectives:
Thank you so much for you and your team’s efforts. The training session is so great in terms of speakers, structure, content and cases, which is so professional and fun. The way you lead and present throughout the whole session was very persuasive. I believe that it really helps our team - a global brand and digital team with member from different countries and background- to understand the uniqueness of the Chinese market, which indeed can help us to develop a down-to-earth global strategy.