IKEA

Client Background

Ingka Centres, strategic partner of IKEA and part of the Ingka Group, aims to bring IKEA into many people’s lives by creating great meeting places anchored by an IKEA retail store. They provide for consumers in each of their 45 experience-oriented shopping centres across Europe, Russia and China.

To support the continued global expansion and strategic re-invigoration of the Ingka Centres brand, Ingka Centres wanted to provide interactive training for their global branding and digital teams.

Training Objectives

Based on an understanding of INGKA’s goals and unique environment, we recommended focusing on the following learning objectives:

Understanding ‘new’ Chinese consumers and how Chinese consumer behaviours and expectations have changed post Covid-19
Understanding the unique Chinese marketing landscape, especially the digital ecosystem, and how culture/ channels impact marketing
Chinese marketing best-practice for 2021 and beyond

What Our Client Thought:

From Cecile, based in Shanghai Office –
"Excellent delivery and knowledge from Domenica and Marie. They comprehensively introduced Chinese digital trends and environment with their deep understanding and using real life examples. This is more than a training. They also offered relevant recommendations concerning our industry and business. Great."
From David, based in Malmo office –
1. To use an external agency to give a different perspective.
2. Domenica and Marie were super knowledgeable and good! Nice facilitators of the discussion
3. The information was not only about the Social Media channels themselves, but also around their respective Target Audience.
4. Presented a very understandable analysis of the Social Media market
5. Good and open to discussions around other stuff than just social media
6. My understanding and knowledge of the SoMe landscape in China went up with 100%

Thank you so much for you and your team’s efforts. The training session is so great in terms of speakers, structure, content and cases, which is so professional and fun. The way you lead and present throughout the whole session was very persuasive. I believe that it really helps our team - a global brand and digital team with member from different countries and background- to understand the uniqueness of the Chinese market, which indeed can help us to develop a down-to-earth global strategy.

Maggie

Shanghai Office