UK property is an immensely attractive option for Chinese investors whether based in China or the UK, with London considered low risk and yielding consistently good returns.
To capture the UK-based Chinese property buying market, it’s essential to target the audience with specific communications strategies. Producing suitable content and understanding their motivations is key to a successful connection with these buyers.
Greenwich Peninsula, the £8.4 billion urban regeneration project based in Zone 2, sought to promote its aspirational development – Upper Riverside.
To expand their vision of contemporary urban living the premium riverside apartments were specifically targeted at UK-based Chinese buyers.
They engaged our expertise to:
Develop a multi-layered solution, designing an immersive and informative webinar to resonate with UK-based Chinese buyers.
Co-ordinated and delivered a property webinar event from planning and execution to lead follow up.
The key to the success of this campaign was the direct knowledge sharing we promoted at the webinar event. A proven content hook that led to an excellent response.
Chinese interest in UK property investment is at an all-time high.
Want to know how to entice Chinese property investors? Keen to make sure your property cuts through the noise?
Out latest research report provides everything you need to succeed. With the latest insights, trends and a breakdown of the UK-Chinese consumer journey to help you win high value, life-long property customers.