Masterclass

Chinese Culture for Marketing Webinar

May 20, 2020 Webinar Topic Category

Who It's for

This webinar is designed for any UK business who employs Chinese staff, suppliers, partners, agents, distributors or sales representative in UK or China or is looking to employ Chinese nationals in the future.

 

Workshop Outline

In this Webinar, we will explore how Chinese culture differs from UK culture, how to better understand different communication styles, and adapt how you do business and marketing communications, leading to better results

Understanding the differences and the impacts on business if ignored

  • How Hierarchy works in China and leading multicultural teams
  • How not to lose face and building harmonious relationships
  • Understanding and adapting communication styles
  • Managing timekeeping
  • Negotiating deals

Introduction

To join the 1st part of culture webinar, please register below.

For more detail of 2nd part of culture webinar, click here: Culture for Managing Teams Webinar

What You'll Learn

This is the first of a series of 2 webinars to give you simple and practical steps to improve the following, within your Chinese teams:

  • Customer service
  • Brand consistency
  • Sales performance
  • Leads flow
  • Sales conversions
  • Operational efficiency
  • Staff retention
  • Competitive advantage

speakers

Domenica di Lieto CEO

Emerging Communications

After 7 years in the Chinese market, both marketing UK brands and running London and Shanghai based teams of Chinese staff, I’ve learned a lot of lessons the hard way.

So, to help you at this critical moment as China begins to open up again, we are running 2 webinars on Business Culture.

Annie Li CoFounder

Chinese School London

Annie Li is the co-founder and academic manager of Chinese School London. She is also a PHD candidate in UCL focusing on Education, Leadership and Well-Being.

She is a passionate lecturer with extensive teaching experience (3 years in the UK and 10 years in China)

With the dedication in her profession, she has helped UK companies to better understand Chinese culture and business.

venue

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location
Webinar


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