Masterclass
Chinese Culture for Marketing Webinar
Who It's for
This webinar is designed for any UK business who employs Chinese staff, suppliers, partners, agents, distributors or sales representative in UK or China or is looking to employ Chinese nationals in the future.
Workshop Outline
In this Webinar, we will explore how Chinese culture differs from UK culture, how to better understand different communication styles, and adapt how you do business and marketing communications, leading to better results
Understanding the differences and the impacts on business if ignored
- How Hierarchy works in China and leading multicultural teams
- How not to lose face and building harmonious relationships
- Understanding and adapting communication styles
- Managing timekeeping
- Negotiating deals
Introduction
To join the 1st part of culture webinar, please register below.
For more detail of 2nd part of culture webinar, click here: Culture for Managing Teams Webinar
What You'll Learn
This is the first of a series of 2 webinars to give you simple and practical steps to improve the following, within your Chinese teams:
- Customer service
- Brand consistency
- Sales performance
- Leads flow
- Sales conversions
- Operational efficiency
- Staff retention
- Competitive advantage
speakers
Domenica di Lieto CEO
Emerging CommunicationsAfter 7 years in the Chinese market, both marketing UK brands and running London and Shanghai based teams of Chinese staff, I’ve learned a lot of lessons the hard way.
So, to help you at this critical moment as China begins to open up again, we are running 2 webinars on Business Culture.
Annie Li CoFounder
Chinese School LondonAnnie Li is the co-founder and academic manager of Chinese School London. She is also a PHD candidate in UCL focusing on Education, Leadership and Well-Being.
She is a passionate lecturer with extensive teaching experience (3 years in the UK and 10 years in China)
With the dedication in her profession, she has helped UK companies to better understand Chinese culture and business.