Chinese Digital Marketing: Weibo & WeChat, Feb 27th (09.30-11.30)
Who It's for
BACK BY POPULAR DEMAND…
Our Social Media series is focused on helping businesses get the most out of their Chinese digital marketing. Our attendees come from a range of industries including luxury, fashion, beauty, education, B2B, medicine, property as well as other agencies. All of them are looking to push forward on their journey to engage Chinese consumers and maximise their ROI on their Chinese digital activities.
Our two-hour digital masterclasses are held in London. We pride ourselves on providing a warm and welcoming space where brands can not only learn but also enquire, challenge and interact with both our expert team and other attendees. In order to ensure each attendee gets the best possible experience we limit our workshops to just 12 attendees (maximum of 2 from each company).
Our introductory workshop contains all the content brands need when defining their channel strategy, looking to improve their outreach and execution and working to overtake their competition. It is perfect for those who are new to Chinese digital marketing and want to learn more about the key channels and user behaviours. Those who want to build their Chinese digital strategy to reach Chinese consumers, both in China and the UK.
Our introduction will be held at our boutique Covent Garden Office, there will be delicious bites and healthy snacks provided for attendees on site as well as hot drinks (coffee, tea, etc).
For more information on our events, please contact us here.
What You'll Learn
09.30 – 09.35 Introduction & Ice Breaker
09.35 – 11:00
- Chinese Digital Giants: an introduction to WeChat and Weibo
- Weibo Marketing: best practice recommendations, user behaviours and case studies
- WeChat Marketing: best practice recommendations, user behaviours and case studies
- The WeChat Eco-System: Using WeChat Pay & WeChat Mini-programmes
- Opportunities for brands in the UK and China
- Challenges for brands in the UK and China
- Summary and top tips for success
11.00 – 11.10 Q&A
11.10 – 11.30 Networking & Individual Q&A with EC Team
Marie TullochInbound Marketing Manager
Marie, who is fluent in Chinese, works within our luxury division, managing and leading a team of account managers.
She joined us from a Chinese digital agency in Beijing. Marie brought with her in-depth knowledge of the Chinese digital landscape and experience in aiding European clients to enter and manoeuvre in the Chinese market.
This, coupled with Marie’s passion and ability to articulate to Western clients the opportunities and threats in China, makes her a real asset to our team.
Marie’s team also run customer and blogger events to provide a true end-to-end solution for luxury clients within the Chinese market.
locationThe Boutique Office Workplace Covent Garden
7 Henrietta Street