How to get found by the most motivated Chinese buyers
How Chinese consumers use search is evolving, and Baidu – China’s Google equivalent, is no longer the dominant player.
Specialist search options have sprung up to cater for the needs of shopping, travel, student life, and plenty of other big markets.
On top of that, 3 social platforms are emerging as the first point of discovery for many brands, and building search advertising offerings that are increasingly sophisticated.
What You'll Learn
This training session presentation will teach you about this new landscape and how you can capitalise on it for your brand as we approach 2024
- Who the new search players are for each niche, and each stage of the funnel
- What types of advertising you can run on each platforms
- Best practices from campaigns we’re already running
We’ll also tell you what we’ve discovered about the funnel that follows on from search.
This is a very different beast from the funnel for social content, paid social placements, and display advertising in China.