Live Training Session: Capturing Searches on Chinese Social Media

Tuesday, 24th October, 2023 13:00

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How to get found by the most motivated Chinese buyers

How Chinese consumers use search is evolving, and Baidu – China’s Google equivalent, is no longer the dominant player.

Specialist search options have sprung up to cater for the needs of shopping, travel, student life, and plenty of other big markets.

On top of that, 3 social platforms are emerging as the first point of discovery for many brands, and building search advertising offerings that are increasingly sophisticated.

What You'll Learn

This training session presentation will teach you about this new landscape and how you can capitalise on it for your brand as we approach 2024

You’ll learn:

  • Who the new search players are for each niche, and each stage of the funnel
  • What types of advertising you can run on each platforms
  • Best practices from campaigns we’re already running

We’ll also tell you what we’ve discovered about the funnel that follows on from search.

This is a very different beast from the funnel for social content, paid social placements, and display advertising in China.

The Speakers

Domenica Di Lieto

CEO - Emerging Comms Ltd

Domenica Di Lieto is CEO of Emerging Comms, an award-winning marketing agency that activates ambitious brands in China.

In 2015, Domenica founded Emerging Comms after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries.

With dedicated teams in London and Shanghai, Domenica has built a consultancy that uses original thinking and marketing flair to develop fresh, cohesive and achievable campaign ideas.

Rocky Chi

Head of Planning - Emerging Comms

Rocky has over 12 years in the China digital marketing industry working in China and the UK.

She heads up consultancy division at Emerging Comms, and has been the integral part of company’s
ongoing success as a strategy-led agency practice.

Her customer-centric marketing approach and insights have helped many clients to achieve outstanding results and craft award-winning campaigns.