Retail Lessons from China – Free Webinar with Adyen and Internet Retailing

September 24, 2019 External Events

Who It's for

It is aimed at Chief Marketing Officers, Content Marketing Managers, in-house PR teams, Digital and/or International Marketing officers and other business professionals in retail that are interested in further improving their Chinese market strategies.

Workshop Outline

In this special China focus webinar, we are partnering with Internet Retailing and the leading global payment solution provider Adyen to share key learnings from our recent insightful trip to China, where we dove deep into China’s new retail experiences and technologies.

This free webinar is a real opportunity to understand how you can effectively sell to Chinese consumers in the UK as retailers.

Click here for more information and register for the event.

What You'll Learn

  • The main platforms used by Chinese consumers and what their retail experience looks like
  • Why mobile payments is a must
  • Key learnings from KOLs and focus groups in China
  • Q&As



Myles Dawson


Myles Dawson is the UK MD at Adyen, the payments platform for many of the world’s leading brands such as Facebook, Uber, Spotify, FatFace, Brompton Bikes and L’Oreal. It delivers frictionless payments across online, mobile, and in-store channels.


Myles came to Adyen from Rackspace, where he spent four years helping the business grow from scale-up to publicly listed company. Over the past eight years, he’s helped countless Adyen customers grow from fledgling business to global brands – and he’s hooked.

Domenica di Lieto

Emerging Communications

Domenica is the founder and CEO of Europe’s largest Chinese marketing consultancy, Emerging Communications, which has a strong pedigree in retail covering a wide variety market sectors and omni channel in the UK, China and the rest of the World.


Domenica’s background includes a successful career in print media, and was an early adopter of commercial digital communication, that included the successful development and sale of a digital marketing agency. Following this she has been at the forefront of pioneering strategy and creativity in Chinese marketing, and in doing so led Emerging Communications to become the most influential European based Chinese consultancy. It also has offices in Shanghai.



Online Webinar


Online Webinar

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