Operations in China Webinar – Creating Solid Backbone For Marketing Performance
Who It's for
Any companies or professionals looking to do business with China, whether cross border or in-market. Suitable for marketeers, finance, operations and HR directors.
Marketing can only be as good as the channels through which it’s promises are fulfilled, and in the white hot intensity of China’s consumer and B2B service culture there are very few second chances for those that get it wrong.
This webinar provides an A-Z of how to get operations right from the start.
Things to consider before you start!
Fulfilling brand promise / trading
Operational options and decisions
Balancing risk, resource and business requirements
Cross border and China eCommerce
Is this right for you?
What are your options?
Distributor / JV – local partner
Resource / fulfilment agent
How to future proof your business
What You'll Learn
- What are your China business options?
- What marketing restrictions are placed on your operational infrastructure
- Brand protection and IP
Dor BarakPTL Group’s UK Lead
An alumnus of The University of Edinburgh and Fudan University in Shanghai, with rich experience in working for international firms such as Morgan Stanley and Zim, both in London and Shanghai. Dor manages PTL Group’s activities in the UK and focuses his efforts on assisting British companies through the various stages of their China journeys
Domenica di LietoEmerging Communications CEO
Having run and sold a digital marketing agency, Domenica has wealth of experience in optimising operational infrastructure.
Domenica entered the Chinese industry five years ago and is now a recognised Chinese digital consultant to a number of our larger clients, as well as an experienced public speaker.