Missed opportunities: Marketing to Inbound Chinese, Feb 6th (09.30-11.30)

February 6, 2019 The Boutique Office Workplace Topic Category

Who It's for

Global brands are eyeing Chinese consumers. This breakfast briefing by Emerging Communications’ strategy and insight consultants is designed for cross-industry UK brands – not just retail, but food & drink, travel & hospitality, property and any in-service sector.

No matter what stage you are at, come and join us to discuss the missed opportunity in engaging and selling to overseas Chinese consumers, namely Chinese students and affluent expats in the UK with enormous purchasing power.

This workshop is for brands:

  • Who do not have a presence in China yet.
  • Established brands that are marketing to the Chinese, but only in China.

Workshop Outline

Our breakfast briefing contains rich and insightful content for brands when looking to improve their outreach and penetration to overseas Chinese consumers. It is perfect for those who are keen to capitalise from this different segment and understand their behaviours and motivations to buy. It is a knowledge sharing session for you to get refreshed with new ideas!

The session will be held at our boutique Covent Garden Office, there will be delicious bites and healthy snacks provided for attendees on site as well as hot drinks (coffee, tea, etc).

For more information on our events, please contact us at [email protected]

What You'll Learn

09:30 – 09:40 Introduction & Ice Breaker

09:40 – 10:40

  • Understanding overseas Chinese consumers: who are they and why they are your gold-dust opportunity
  • How overseas Chinese differ from in-market Chinese consumers
  • The motivation of purchasing: connecting, engaging and selling
  • Brand penetration starts with overseas Chinese consumers

10:40 – 11:00 Q&A

11:00 – 11:30 Networking & Individual Q&A with EC Team



Rocky Chi

Head of Insights, Emerging Communications

Rocky heads the Emerging Communications consultative services team. With expertise in market research and strategy cross varied industries, Rocky brings 7 years of Chinese digital marketing experience gained at some of China’s largest agencies as well as in London. Rocky, who is bi-lingual Chinese, is also an accomplished trainer and public speaker and is often seen chairing industry events.



The Boutique Office Workplace
7 Henrietta Street
Covent Garden

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