Marketing to China Conference, London, 5th & 6th June 2019

June 5, 2019 Rooms on Regent's Park Topic Category

Who It's for

Marketing to China Conference (m2C) is aimed at Chief Marketing Officers, Content Marketing Managers, in-house PR teams, Digital and/or International Marketing officers and other business professionals interested in further improving their Chinese market strategies.

Workshop Outline

Day 1 – Wednesday 5th June

09:00 – 09:10 Conference opening

09:10 – 10:00 Modern Chinese Consumers: What do they want and how to sell It to them – Ashley Galina Dudarenok CEO at Chozan

10:00 – 10:45 Before you spend the first marketing dollar – Chinese consumers’ strategic segmentation – Jack Porteous Head of Retail & E-Commerce  at CBBC

10:45 – 12:15 Creating a successful marketing strategy for the biggest consumer market – Experts’ Panel – Domenica Di Lieto CEO at Emerging Communications

12:15 – 12:30 Sponsors’ introductions

12:30 – 13:45 Lunch & networking

13:45 – 14:30 How to do KOL (Key Opinion Leaders) marketing right – Elijah Whaley, China Influencer & CMO at Parklu

14:30 – 15:15 Alibaba and Tencent are focused on e-commerce live-streaming, and you should be too – Lauren Hallanan, VP of Live Streaming at The Meet Group

15:15 – 15:30 Coffee break

15:30 – 16:15 Copycat or Trailblazer: What’s ‘new’ in China’s new retail? – Michael Norris, Strategy Manager at AgencyChina

16:15 – 17:45 Ashley Talks: Unlocking the world’s largest e-market: A guide to selling on Chinese social media – Ashley Galina Dudarenok, CEO at Chozan

17:45 – 18:15 Panel Discussion

18:15 – 21:00 After Party

Day 2 – Thursday 6th June

08:30 – 09:00 Morning coffee

09:00 – 10:30 Concurrent workshops

A) WeChat marketing for business – Matthew Brennan, Co-Founder at China Channel

B) Douyin & XiaoHongShu (Little Red Book) – newcomers breaking the system – Lauren Hallanan, VP of Live Streaming at The Meet Group

10:30 – 10:45 Coffee break

10:45 – 12:15 Concurrent workshops

A) WeChat mini program – Matthew Brennan, Co-Founder at China Channel

B) New retail, new possibilities, new retail case studies – Michael Norris, Strategy Manager at Agency China

12:15 – 13:45 Lunch break

13:45 – 16:15 Concurrent industry tracks

A) Travel & hospitality, moderated – Gary Grieve, Managing Director at Capela China

B) Retail, education & B2B, moderated – Marie Tulloch, Inbound Marketing Manager at Emerging Communications

16:15 – 16:45 Coffee break

16:45 – 18:15 Mentoring sessions & Completing the brief for KOL’s campaign – Elijah Whaley, China Influencer & CMO at Parklu

What You'll Learn

Tapping the Market: Gain an in-depth and varied understanding of the China market, as well as how social/digital tools can aid in your success

Insights & Trends: Get familiar with the trends and behaviours of the modern Chinese consumer in 2019

Become Digital Savvy: Gain strategic and practical best practice knowledge on how to use China’s social digital platforms

Keep Up With The Giants: Learn about the latest moves and trends from Tencent, Alibaba and Bytedance

Key Opinion Leaders: Understand the importance of engaging different types of KOLs and their influence on consumers

Target and Reach: Learn how to reach and attract inbound Chinese consumers


Ashley Galina Dudarenok

Ashley is the most viewed Chinese marketing vlogger, a member of the Alibaba 2017 Global Influencer Entourage, and is a regular TEDx speaker. She is also the founder of the hugely successful resources platform ChoZan.

Matthew Brennan

Matthew is a contributor to Bloomberg, Wall Street Journal, The Economist, Financial Times, Forbes, Tech in Asia and Harvard Political review. Based in China, he co-hosts the China Tech Talk podcast with Technode and TechCrunch China.

Domenica Di Lieto

Domenica is the founder of Europe’s largest Chinese marketing consultancy, Emerging Communications. She is a board level business strategy advisor on China in addition to being an authority figure on all elements of Chinese consumer engagement.

Elijah Whaley

Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform Parklu.

Lauren Hallanan

Lauren is VP of Live Streaming at The Meet Group, co-author of the bestselling book Digital China, hosts of the China Influencer Marketing Podcast and is creator of the weekly publication, China Influencer Update.

Gary Grieve

Gary is the founding director of travel and hospitality consultants Capela Training, who has more than 20 years experience in marketing and general management, is an accredited Worldhost (customer service) trainer, and a qualified China Welcome tutor since 2013.



Rooms on Regent's Park
Nuffield Hall
27 Sussex Place

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