Marketing to China Conference, London, 5th & 6th June 2019

June 5, 2019 Rooms on Regent's Park Topic Category

Who It's for

Marketing to China Conference (m2C) is a two day event of non-stop learning, insights and engagement dedicated to the Chinese Market. It is aimed at Chief Marketing Officers, Content Marketing Managers, in-house PR teams, Digital and/or International Marketing officers and other business professionals interested in further improving their Chinese market strategies.

Workshop Outline

Day 1 – Wednesday 5th June

09:00 – 09:10 Conference opening
09:10 – 10:00 Modern Chinese Consumers: What do they want and how to sell it to them
10:00 – 10:45 Before you spend the first marketing dollar – Chinese consumers’ strategic segmentation
10:45 – 12:15 Creating a successful marketing strategy for the biggest consumer market – Experts’ Panel
12:15 – 12:30 Sponsors’ introductions
12:30 – 13:45 Lunch & networking
13:45 – 14:30 How to do KOL (Key Opinion Leaders) marketing right
14:30 – 15:15 Alibaba and Tencent are focused on e-commerce live-streaming, and you should be too
15:15 – 15:30 Coffee break
15:30 – 16:15 Copycat or Trailblazer: What’s ‘new’ in China’s new retail?
16:15 – 17:45 Unlocking the world’s largest e-market: A guide to selling on Chinese social media
17:45 – 18:15 Panel Discussion
18:15 – 21:00 After Party

Day 2 – Thursday 6th June

08:30 – 09:00 Morning coffee
09:00 – 10:30 Concurrent workshops
A) WeChat marketing for business
B) Douyin & XiaoHongShu (Little Red Book) – newcomers breaking the system
10:30 – 10:45 Coffee break
10:45 – 12:15 Concurrent workshops
A) WeChat mini program
B) New retail, new possibilities, new retail case studies
12:15 – 13:45 Lunch break
13:45 – 16:15 Concurrent industry tracks
A) Travel & hospitality, moderated
B) Retail, education & B2B, moderated
16:15 – 16:45 Coffee break
16:45 – 18:15 Mentoring sessions & Completing the brief for KOL’s campaign

Read the bios of some of our speakers and their companies who will be sharing their own experiences of entering the Chinese market:


What You'll Learn

Tapping the Market: Gain an in-depth and varied understanding of the China market, as well as how social/digital tools can aid in your success

Insights & Trends: Get familiar with the trends and behaviours of the modern Chinese consumer in 2019

Become Digital Savvy: Gain strategic and practical best practice knowledge on how to use China’s social digital platforms

Keep Up With The Giants: Learn about the latest moves and trends from Tencent, Alibaba and Bytedance

Key Opinion Leaders: Understand the importance of engaging different types of KOLs and their influence on consumers

Target and Reach: Learn how to reach and attract inbound Chinese consumers


Bernadette Cochonat

Unite Students

Bernadette is International Sales and Partnership Manager for one of UK’s largest student accommodation manager and developer. She is responsible for planning and delivering the digital strategy for international and Chinese channels.

Melissa Grant

Queen's University Belfast

Melissa is Recruitment and Events Manager at Queen’s University Belfast Management School, a member of the Russell Group of the UK’s 20 leading universities. China is one of their major international countries for student recruitment.

Helen Gales

Bolin Webb

Helen is responsible for Global Distributorships at Bolin Webb and their international Sales/PR/Social teams. She brings a deep understanding of all markets with a specialism in China, including Chinese Social Media channels to compliment stores and online sales.

David Nottingham


David leads iPinYou’s European expansion with the goal of creating synergies between the European and Chinese digital marketing landscape. iPinYou has worked closely with global media agencies and brands to provide a transparent and effective approach to digital paid media advertising in China.

Jason Li

Customs Clearance Limited

As an experienced cross border ecommerce specialist, Jason has been working on developing global logistic solutions for e-retailers that have a demand for shipping directly to the doorstep of their overseas consumers.



Rooms on Regent's Park
Nuffield Hall
27 Sussex Place

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