Reaching High Net Worth Chinese Customers with Social Media

Thursday, 02nd May, 2024 14:00 - 18:30

About this event

Chinese consumers rely more heavily on social media for recommendations than any other country in the world.

But how do they make bigger purchase decisions, like education, property, and healthcare?

This half-day conference conference brings you our latest research into the buying behaviours of High Net Worth Chinese consumers, and what it takes for them to consider your brand.


Starts 14:00

Arrival & Welcome Speech

Who are your HNW customers and how do they search for products and services

What are the key channels and how can they be used at each stage of the marketing funnel

How to create impactful and authentic campaigns that deliver results


Running successful influencer campaigns

Case Studies:

  • Using KOLs on social to get reach and build your brand
  • Using social to drive retail footfall

17:30 – 18.30am – Drinks & Networking

Who It's For

The session will be useful for anyone charged with developing or executing a social media strategy for China in 2024:

  • Social media managers
  • Content creators
  • Marketing directors
  • Head of international
  • Digital managers

The talks include examples from property, student accommodation, universities, public schools, tourist & retail destinations , and travel trade, and we will have staff on hand with experience in each of these sectors.

The Speakers

Rocky Chi

Head of Planning - Emerging Comms

Rocky has over 12 years in the China digital marketing industry working in China and the UK. She heads up consultancy division at Emerging Comms, and has been the integral part of company’s ongoing success to be a strategic led agency practice.

She helped Emerging Comms to develop best practices in education sector. Her customer centric marketing approach and insights have helped many clients to achieve outstanding results and award winning campaigns.

Domenica Dilieto

CEO - Emerging Communications

Domenica Di Lieto is CEO of Emerging Comms, an award-winning marketing agency that activates ambitious brands in China.

She has a decade’s experience in China marketing and over thirty years at agencies working on the ground in sales and marketing, as well as with clients and media-owners.

In 2015, Domenica founded Emerging Comms after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries.

With dedicated teams in London and Shanghai, Domenica has built a consultancy that uses original thinking and marketing flair to develop fresh, cohesive and achievable campaign ideas.

Stan Chen

Associate Account Director

Stan started his career in 4A agency and has been working with UK brands for over 5 years. He has helped numerous brands to drive successful, result-driven campaigns in China.

Stan’s experience covers property, education, apparel and FMCG campaigns

Sophia Yu

Account Manager

Sophia has 8 years of extensive Chinese marketing expertise across brands in fashion, retail, education, and real estate.

She excels in branding and integrated campaign management.

The Venue

Emerging Comms HQ

Runway East Bloomsbury
24-28 Bloomsbury Way

Venue contact: 0203 137 9953