Reaching Chinese Property Buyers with Social Media

Wednesday, 03rd July, 2024 14:00 - 18:30

About this event

Chinese consumers rely more heavily on social media for recommendations than any other country in the world.

But how do they make bigger purchase decisions like property?

This half-day conference brings you our latest research into the buying behaviours of High Net Worth Chinese property buyers, and what it takes for them to consider property purchases, rentals, and investments.

Who It's For

The session will be useful for anyone charged with developing or executing a social media strategy for Chinese customers in 2024 and beyond

  • Marketing Directors
  • Marketing Managers
  • Social media managers
  • Sales Directors
  • Head of China desk

The talks include examples from PBSAs, Property developers, Property agents, and Long-stay accommodation, and we will have staff on hand with experience in each of these sectors.

What You'll Learn

  • Who your HNW customers are and how they search for property choices
  • The key marketing channels and how they can be used at each stage of the marketing funnel
  • How to build an influencer strategy that delivers results
  • How to execute a successful influencer campaign
  • Top-of-funnel case Study: Using KOLs on social to get reach and build your brand
  • Bottom-of-funnel case Study: Using social to drive leads and enquiries


Starts 14:00

  • Arrival & Welcome Speech
  • Presentations

15:30 – Break

  • Case studies
  • Q&A

17:30 – 18.30am – Drinks & Networking

The Speakers

Domenica Dilieto

CEO - Emerging Communications

Domenica Di Lieto is CEO of Emerging Comms, an award-winning marketing agency that activates ambitious brands in China.

She has a decade’s experience in China marketing and over thirty years at agencies working on the ground in sales and marketing, as well as with clients and media-owners.

In 2015, Domenica founded Emerging Comms after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries.

With dedicated teams in London and Shanghai, Domenica has built a consultancy that uses original thinking and marketing flair to develop fresh, cohesive and achievable campaign ideas.

Melody Yeh

International Business Development Director, Emerging Comms

Melody has over 20 years of experience working in digital marketing agencies in China and the UK.

Working closely with Emerging Comms consultants and specialists, she produced new standards of China strategy and sales in a broad range of high-value markets.

Her customer-centric and integrated channel approaches have helped many clients to deliver outstanding results.

Sophia Yu

Account Manager

Sophia has 8 years of extensive Chinese marketing expertise across brands in fashion, retail, education, and real estate.

She excels in branding and integrated campaign management.

The Venue

Emerging Comms HQ

Runway East Bloomsbury
24-28 Bloomsbury Way

Venue contact: 0203 137 9953