China’s Social Media Landscape: Weibo & WeChat

March 11, 2020 Emerging Communcations Roundtables, Topic Category

Who It's for


Our Social Media series is focused on helping businesses get the most out of their Chinese digital marketing. Our attendees come from a range of industries including luxury,  fashion, beauty, education, B2B, medicine, property as well as other agencies. All of them are looking to push forward on their journey to engage Chinese consumers and maximise their ROI on their Chinese digital activities.

Our two-hour digital masterclasses are held in London. We pride ourselves on providing a warm and welcoming space where brands can not only learn but also enquire, challenge and interact with both our expert team and other attendees. In order to ensure each attendee gets the best possible experience we limit our workshops to just 12 attendees (maximum of 2 from each company).

Workshop Outline

Our introductory workshop contains all the content brands need when defining their channel strategy, looking to improve their outreach and execution and working to overtake their competition. It is perfect for those who are new to Chinese digital marketing and want to learn more about the key channels and user behaviours. Those who want to build their Chinese digital strategy to reach Chinese consumers, both in China and the UK.

Our workshop will be held at our London office, there will be delicious bites and healthy snacks provided for attendees on site as well as hot drinks (coffee, tea, etc).


What You'll Learn


09:15– 09:30 Registration, coffee and introductions

09:30 – 10:00 Chinese Digital Giants: an introduction to WeChat and Weibo

10:00 – 10:30 Weibo & WeChat Marketing: best practice recommendations, user behaviours and case studies

10:30 – 10:45 Coffee Break

10:45 – 11:20 Key WeChat & Weibo trends and the digital landscape 2020; Opportunities & Challenges for brands in the UK and China

11:20 – 11:30 Our top tips & Q&A

11:30 – 12:00 Networking


Marie Tulloch

Inbound Marketing Manager

Marie, who is fluent in Chinese, works within our luxury division, managing and leading a team of account managers.

She joined us from a Chinese digital agency in Beijing. Marie brought with her in-depth knowledge of the Chinese digital landscape and experience in aiding European clients to enter and manoeuvre in the Chinese market.

This, coupled with Marie’s passion and ability to articulate to Western clients the opportunities and threats in China, makes her a real asset to our team.

Marie’s team also run customer and blogger events to provide a true end-to-end solution for luxury clients within the Chinese market.



Emerging Communcations
Notcutt House
36 Southwark Bridge Road

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