Chinese Digital Marketing: Trends, tribes and channels for brands, April 3rd (09.30-11.30)

April 3, 2019 The Boutique Office Workplace Topic Category

Who It's for

Our Social Media Landscape Series is focused on helping businesses get the most out of their Chinese digital marketing. Our attendees come from a range of industries including luxury fashion, beauty, education, B2B, medicine, property as well as other agencies. All of them are looking to push forward on their journey to engage Chinese consumers and maximise their ROI on their Chinese digital activities.

Our two-hour digital masterclasses are held in London. We pride ourselves on providing a warm and welcoming space where brands can not only learn but also enquire, challenge and interact with both our expert team and other attendees. In order to ensure each attendee gets the best possible experience we limit our workshops to just 12 attendees (maximum of 2 from each company).

Workshop Outline

Our intermediate workshop contains all the content brands need when looking to expand their channel strategy, gain a larger overview of the possibilities available when marketing to Chinese consumers and overtake their competition. It is perfect for those who feel comfortable using key Chinese digital channels (e.g. WeChat) and want to learn more about the different spaces occupied by Chinese audiences and how to leverage recent changes in user behaviours.

Our intermediate workshop will be held at our boutique Covent Garden Office, there will be delicious bites and healthy snacks provided for attendees on site as well as hot drinks (coffee, tea, etc).

We look forward to you joining us!

For future Emerging Communications China digital masterclasses please check here.

For more information, please contact us here. 

What You'll Learn


09.30 – 09.35 Introduction & Ice Breaker

09.35 – 11:00

  • Mini-review of Weibo & WeChat user profiles & best practice
  • Opportunities and challenges in marketing to China in 2018
  • Thought Leadership Platforms in China
  • China’s answer to Instagram and Pinterest
  • The power of Tik Tok and how to use it
  • Closing the Gap Between Social & Commerce in China
  • Alipay: More than just mobile payments
  • Summary and top tips

11.00 – 11.10 Q&A

11.10 – 11.30 Networking & Individual Q&A with EC Team


Marie Tulloch

Inbound Marketing Manager

Marie, who is fluent in Chinese, works within our luxury division, managing and leading a team of account managers.

She joined us from a Chinese digital agency in Beijing. Marie brought with her in-depth knowledge of the Chinese digital landscape and experience in aiding European clients to enter and manoeuvre in the Chinese market.

This, coupled with Marie’s passion and ability to articulate to Western clients the opportunities and threats in China, makes her a real asset to our team.

Marie’s team also run customer and blogger events to provide a true end-to-end solution for luxury clients within the Chinese market.



The Boutique Office Workplace
7-9 Henrietta Street

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