Boost your Chinese student recruitment 2020, Wed 18th March (09.30-12.30)

March 18, 2020 Notcutt House Topic Category

Who It's for

There has never been a better time to recruit the future students from China. The United Kingdom is now the number one choice for international study among sixth form age Chinese pupils.

The United States trade war, and geopolitical disputes with other traditionally favoured study destinations, plus the recent government decision to allow international students to work for two years after graduation, puts the UK at the top of the pile in terms of choice.

But that does not mean all universities have to do is sit back and wait for an increased intake from China, far from it. Educational institutions everywhere have escalated their marketing game in response to global political change. Now may might be the time of the greatest opportunity, but that opportunity has to be taken.

The decision making process of Chinese students and their parents is becoming more complex as decision making criteria become extended and more complex. They are far more savvy and demanding, and it is necessary to understand and meet those demands.

Do you know that 17 percent of students make university choice based on peer recommendation? Do you know how to generate peer recommendation?

To learn this, and everything else you need to know about student recruitment from China, attend our half-day masterclass. It is the one stop event to give you all you need to know about make the right strategy and tactical decisions.

Do you often find yourself asking these questions?

  • How do I create the right presence in front of the right audiences in China?
  • How will we differentiate ourselves?
  • Why are our digital activities not working as well as expected?
  • How will we meet our 2020/2021 Chinese recruitment targets?
  • How do I know what’s working?
  • How important are agents in the decision-making process?
  • My budget is limited, how can I work smarter and achieve more?

Who should attend?

Senior university managers and marketers, and international officers who work for universities, educational institutions and service providers.

We’ve done all the work, come and learn from us

Emerging Communications’ team of consultants and education specialists have aided universities and student-focused organisations to successfully boost their student recruitment in China. Thanks to our hands-on perspective and years of practice, we know what works and more importantly what Chinese students really want.

Workshop Outline

09:30 – 10:00 Registration, coffee and introductions

10:00 – 10:30 Today’s Chinese students have changed, have you?

10:30 – 11:00 What is real engagement and why it matters?

11:00 – 11:15 Coffee Break

11:15 – 11:30 Top tips for channel planning and KPI setting

11:30 – 12:00 Key learnings from case studies

12:00 – 12:30 Networking

Please RVSP at the Eventbrite link below. For future Emerging Communications China digital masterclasses please check here.

If you need more information on whether this masterclass is right for you please contact [email protected] or leave us a message here.

What You'll Learn

  • Understand the ever-changing Chinese student market
  • Ensure that your marketing is not just broadcasting but engaging Chinese students
  • Refine and update your channel strategy
  • Benchmark your current activity against industry best practice
  • Understand the true opportunities by looking at recent UK successes
  • Increase ROI with smart planning and budgeting


Domenica Di Lieto


More than 25 years of sales and marketing experience, with a specialisation in marketing in China, Domenica is in great demand as a public speaker on all elements of Chinese consumer communications. As a recognised Chinese digital consultant to a number of large brands, Domenica leads her team ensuring the best quality work in the industry.

Rocky Chi

Head of Planning (Education Lead)

Rocky heads the Emerging Communications consultative services team. With expertise in the education and B2B sectors, she brings seven years of Chinese digital marketing experience gained at some of China’s largest agencies. Rocky’s team provide extensive client research, website usability, content and go-to-market strategies. Rocky is also an accomplished trainer delivering bespoke workshops and training. Rocky has recently become a columnist for University Business, see her articles here.



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