Best in class: Boost your Chinese student recruitment London, Thurs 14th March (09.45-13.00)

March 14, 2019 Gridiron Building Topic Category

Who It's for

It’s time for A CHANGE

6000 more Chinese students started their study in the UK last year than in 2017. The time has never been better to target Chinese students.

However, this fantastic opportunity has created a fierce global competition. Especially as student recruitment in other markets declines, the need for universities in the UK to stand out from the crowd and appeal to Chinese students never been more important.

The decision-making process for Chinese students is also becoming more complex as students and their parents are far more aware of the options available, they are more demanding and discerning than previous audiences.

Did you know that 17% of students were motivated by their peers whilst making the overseas education decision?

In the current market, how can universities appeal to students and parents alike? How can you use your alumni to market your courses and boost your recruitment?

To learn this and more, attend our half-day masterclass where you have the opportunity not only to interactively learn from the latest industry trends and insights but also to network with other organisations and professionals.

Do you often find yourself asking these questions?

  • With increased competition, how will we differentiate ourselves?
  • Why are our digital activities not working as well as expected?
  • How will we meet our 2019/2020 Chinese recruitment targets?
  • How do I know what’s working?
  • How important are agents in the decision-making process?
  • My budget is limited, how can I work smarter and achieve more?

Who should attend?

Digital and/or International Marketing Officers who work for UK universities, educational institutions, and education service providers.

We’ve done all the work, come and learn from us

Emerging Communications’ team of consultants and education specialists have aided universities and student-focused organisations successfully boost their student recruitment in China. Thanks to our hands-on perspective and years of practice, we know what works and more importantly what Chinese students really want

Workshop Outline

09:45 – 10:00 Registration and coffee

10:00 – 10:30 Today’s Chinese students have changed, have you?

10:30 – 11:00 What is real engagement and why it matters?

11:00 – 11:15 Coffee Break

11:15 – 11:45 Top tips for channel planning

11:45 – 12:15 ROI, KPI and smart planning

12:15 – 12:45 Networking

Please RVSP at the Eventbrite link below. For future Emerging Communications China digital masterclasses please check here.

If you need more information on whether this masterclass is right for you please contact [email protected] or leave us a message here.

What You'll Learn

  • Understand the ever-changing Chinese student market
  • Ensure that your marketing is not just broadcasting but engaging Chinese students
  • Refine and update your channel strategy
  • Benchmark your current activity against industry best practice
  • Understand the true opportunity by looking at recent UK successes
  • Increase ROI with smart planning and budgeting


Domenica Di Lieto


More than 25 years of sales and marketing experience, with a specialization in marketing in China, Domenica is in great demand as a public speaker on all elements of Chinese consumer communications. As a recognized Chinese digital consultant to a number of large brands, Domenica leads her team ensuring the best quality work in the industry.

Rocky Chi

Head of Content and Insights, The University Business Columnist

Rocky heads the Emerging Communications consultative services team. With expertise in the education and B2B sectors, she brings seven years of Chinese digital marketing experience gained at some of China’s largest agencies. Rocky’s team provide extensive client research, website usability, content and go-to-market strategies. Rocky is also an accomplished trainer delivering bespoke workshops and training. Rocky has recently become a columnist for University Business, see her articles here.



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