Best in class: Boost your Chinese student recruitment, Manchester, Thurs 4th April (09.30-14.00)

April 4, 2019 Greater Manchester Chamber of Commerce Topic Category

Who It's for

It’s time for A CHANGE

With increased numbers of Chinese students choosing to study abroad, 39% of non-EU student VISA were issued to Chinese students from Oct 2015 – Sep 2016, 6000 more Chinese students came to study in the UK compared to the previous academic year, the time has never been better to boost your Chinese student numbers.

But with this opportunity, comes increased global competition. The need to differentiate yourself and appeal to these lucrative segments has never been more important.

Decision making is also becoming more complex with students and their parents becoming far more aware of their options, more demanding, and discerning.

Did you know that 17% of students were motivated by their peers whilst making the overseas education decision? Did you know that half of your followers would leave you if you posted irrelevant content to them?

Do you know how to appeal to students and parents alike? How can you use your alumni to market your courses?

To learn this and more, attend our half-day workshop and have the opportunity to network with other organisations and learn in an interactive environment.

Join us in London on Thursday 4th April and we’ll give you the answers to the questions you are asking:

  • With increased competition, how will we stand out from the crowd?
  • Why are our digital activities not working as well as expected?
  • How will we meet our 2018-19 Chinese recruitment targets?
  • How will we know what’s working?
  • Our budget is limited… how can we work smarter?

Who should attend?

Digital and/or international marketing officers who work for UK universities, educational institutions, and education service providers.

We’ve done all the work, come and learn from us

At Emerging Communications, we have a team of education specialists, who assist universities and similar organizations to successfully recruit students in China. From our hands-on perspective and continuous practice, we know what works and how to achieve true success.

Workshop Outline

09:45 – 10:00 Registration and coffee

10:00 – 10:45 Today’s Chinese students have changed, have you?

10:45 – 11:00 Q & A

11:00 – 11:45 What is real engagement and why it matters?

11:45 – 12:00 Coffee Break

12:00 – 12:30 Top tips for channel planning

12:30 – 12:50 Interaction – challenges and pain points

12:50 – 13:10 ROI, KPI and Smart planning

13:10 – 13:50 Lunch and networking

Please RVSP at the Eventbrite link below. For future Emerging Communications China digital masterclasses please check here.

If you need more information on whether this workshop is right for you please leave a message here.

What You'll Learn

  • How to master the ever-changing Chinese student market
  • How to engage with students, not just broadcast at them
  • How to play your channel games
  • What success looks like
  • Smart planning and budgeting


Domenica Di Lieto


More than 25 years of sales and marketing experience, with a specialization in marketing in China, Domenica is in great demand as a public speaker on all elements of Chinese consumer communications. As a recognized Chinese digital consultant to a number of large brands, Domenica leads her team ensuring the best quality work in the industry.

Rocky Chi

Head of Content and Insights, The University Business Columnist

Rocky heads the Emerging Communications consultative services team. With expertise in the education and B2B sectors, she brings seven years of Chinese digital marketing experience gained at some of China’s largest agencies. Rocky’s team provide extensive client research, website usability, content and go-to-market strategies. Rocky is also an accomplished trainer delivering bespoke workshops and training. Rocky has recently become a columnist for University Business, see her articles here.



Greater Manchester Chamber of Commerce
Greater Manchester Chamber of Commerce
151 Deansgate
M3 3WD

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