Chinese B2B Marketing Masterclass

Wednesday, 29th March, 2023 09:30

About this event

For many companies looking to sell directly to Chinese companies (B2B), understanding and developing a marketing strategy remains a challenge.

While the bulk of the conversation around marketing in China concentrates on targeting Chinese consumers – B2B businesses have a range of options and approaches
that they can take to the market.


9.30am – 9.45am – Welcome Speech
9.45am – 10.30am – Presentation on B2B Marketing in China
10.30am – 11:00am – Panel Discussion
11:00am – 11.30am – Light lunch and Networking

Who It's For

The session is aimed at marketing directors, international business development directors, and commercial leads of ambitious B2B brands, who want to expand their business in China.

If your business is targeting unconventional business customer segments, or customers with complex buying cycle, this event will be for you.

What You'll Learn

2023 Update

The key impacts/trends of China re-opening on B2B industry.

Understanding B2B customers

How to identify and segment them, and map out their purchase journey for meaningful engagement.

Watching the competition

Not only global competitors but also local ones, how you can learn from them and create your competitive advantage.

Case studies

We’ll demonstrate the importance of holistic market strategy, on & offline channel integration, and customer centric marketing.

The Speakers

Domenica Dilieto

CEO - Emerging Communications

Domenica Di Lieto is CEO of Emerging Comms, an award-winning marketing agency that activates ambitious brands in China. She has a decade's experience in China marketing and over thirty years at agencies working on the ground in sales and marketing, as well as with clients and media-owners. In 2015, Domenica founded Emerging Comms after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries. With dedicated teams in London and Shanghai, Domenica has built a consultancy that uses original thinking and marketing flair to develop fresh, cohesive and achievable campaign ideas.

Melody Yeh

International Business Development Director Emerging Comms

Melody has over 20 years of experience working in digital marketing agencies in China and the UK. Working closely with Emerging Comms consultants and specialists, they produced new standards of China strategy and sales in a broad range of B2B and consumer sectors. Creating a superb track record for industry and company leadership in Europe and China, including team building and new roadmaps to sales success in China and Chinese inbound markets. Her customer-centric and integrated channel approaches have helped many clients to deliver outstanding results. Melody is excited to share her valuable knowledge and insights to help your brand succeed in China.

The Venue

China-Britain Business Council (Head office)

Kings Bldg, 16 Smith Square, London SW1P 3HQ

Use the main entrance on Smith Square