13th November, 2019
This Chinese Digital Masterclass presented by Emerging Communications is for all UK universities, educational institutions and companies who are interested in increasing their intake of Chinese students via digital marketing.
We have been working with Emerging Communications for just under a year, and it has made a great difference for us in the way we approach our social media strategy to target Chinese students. I enjoyed this workshop as it was not only the opportunity to hear about latest trends from Emerging Comms, but it was also a place to share our experience with other institutions.
Very enlightening! This has been a big help in better understanding the Chinese market, their behaviours and the tools we need to succeed. Marie is clearly very knowledgeable and presented well. Thank you.
The workshop gave a detailed presentation of the Chinese consumer and identified a number of opportunities in which to engage with them and promote our brand in the best possible light.
The wealth of knowledge shared by the EC team enabled me to understand the opportunities and pitfalls of the two main platforms, WeChat and Weibo and how we can navigate them to create activity that delivers and great ROI.
Incredibly interesting and insightful workshop. Would definitely be interested in attending further workshops in the future.
The workshop lead by Marie was really fantastic. I learnt so much during the workshop – often I’ll leave these feeling that I hadn’t got many ‘takeaways’ from the day, but I noted so much down throughout the session to feedback to my team – it was great! I’m actually going to put a mini session on for some of the members of my team, so we all better understand the reasoning behind certain strategic decisions and why we’re using certain channels and platforms.
Marie gave a great overview of the whole China market, then detailed accounts of both Wechat and Weibo. This was incredibly helpful as I now understand which platform is best to use and how important this is.
Thank you again Marie!
The ‘Chinese Social Media: Weibo & WeChat workshop’ was really engaging and an excellent introduction to the platforms. Marie is obviously very knowledgeable on the subject and provided numerous industry examples to make it more interesting. My colleagues and myself thoroughly enjoyed it and I’ll definitely recommend it to anyone new to the Chinese social media scene.
The Chinese social media workshop was truly eye opening and gave me an in-depth view of how we can penetrate the Chinese market for more of Education Cubed’s clients. Marie’s level of knowledge was extremely impressive and Emerging Communications’ skill and expertise in the area was evident. I will most definitely be recommending this workshop to colleagues and friends I know that are wanting to connect meaningfully to more Chinese customers.
This was a great workshop. It contained very useful information, which was delivered in a professional and enjoyable way. Highly recommended.
EC’s Chinese Social Media workshop was one of the most insightful sessions I have ever attended about the current situation of digital marketing in China. I was very impressed by the expertise of EC’s team members and even though it was a complicated topic, they made it accessible to everyone.
Really inspiring workshop – great to hear about the consumer profiles in granular detail. Excited to apply the knowledge learnt.
The workshop was really useful, covering a lot of info in just an hour, but to a good amount of detail. Hosts took questions throughout and at the end which was appreciated. The venue was also nice and the session kept to the timeframe advertised which was again appreciated. I would definitely attend a follow-up session if there was a topic covered in more detail, e.g. WeChat or Weibo only.
Excellent workshop full of insightful information presented in a way that makes it engaging, thought-provoking and simple to understand.
I found the workshop extremely useful as it gave an interesting overview of the opportunities of exploiting Chinese social media tools for both marketing and CRM activities. Obviously, the topic was too vast to be covered in just 1 hour, though the way the workshop was structured promptly tackled all the main key points, and I found especially interesting the clear distinction between Weibo and Wechat in terms of goal usage and limits.
Entering the Chinese marketplace has been a steep learning curve for us here at Deakin & Francis and with the assistance and support of Emerging Communications we hope to fully portray our craftsmanship and innovative array of products. With very limited knowledge, the workshop was a fantastic eye opener into the Chinese culture. Delivered in a clear and concise manner, with easy to digest information, I left the session with a much greater knowledge of how the Chinese platforms work, the differences between them and how we should be using content to target the Chinese consumer. It also gave me great trust in the work that Emerging Communications are doing for us. I’m looking forward to the next workshop already! Thank you.
An incredibly informative and passionate insight into the world of Social Media in China. The Emerging Comms team are friendly and approachable. They take the time to understand your business and help to maximise opportunities. A power hour, indeed.
The ‘Chinese Social Media: Intermediate level’ workshop, just like the beginner one, was extremely informative. Marie is an excellent teacher and along with Dominica, Amy and everyone else at Emerging Communications is clearly an expert in the Chinese social media landscape. The workshop format balances engaging presentations with interactive sessions, and the groups are small enough that you can feel comfortable asking questions. I would highly recommend these to anyone interested in learning more about social media in China.
Domenica, thank you to yourself and the wider Emerging Communications team for hosting a highly enjoyable Chinese Inbound Marketing Masterclass this week.
Your team are an absolute credit to you and their patience and understanding of each brand and businesses individual needs were second to none!
Not only did I find this event massively beneficial for the growth of our brand in China, but I also met some invaluable contacts in amongst the delegates at the event.
I look forward to your next event and will encourage anyone looking to learn and understand more about China, to certainly book on any of your upcoming courses!
Emerging Communications offers an accessible and approachable overview of social platforms in China. The Intro Workshop armed us with a comprehensive overview and the confidence to consider how such platforms could benefit our marketing strategy.
An intimate and tailored workshop giving a good overview of the finer details of digital marketing in China, as well as some going into some of the finer details for those more familiar with the market. Great presenters and real coffee to seal it off!
The Emerging Comms Workshop was interesting, lighthearted, interactive and very relative to our current project. The day was spent with like-minded companies in attendance of whom I am pleased to have now met and shared experiences with.
Definitely not called “Power Hour Session” for no reason, I learnt so much and was able to build upon existing knowledge of the Chinese digital landscape and truly grasp the extensive power of social media in China, its uses, opportunities and the challenges. Everything was put into perspective and they were fully explained by the experts at Emerging Communications. Very glad I attended.
I found the workshop incredibly insightful and useful. Our company has only just started to dip its toe into the Chinese market and the talk provided a great overview of a potentially overwhelming industry. Thank you.
I thought the talk was a great success due to the Emerging Communications providing a lot of interesting insight to the Chinese market, social and search, and case studies as highlighting examples. I felt that the overall feel of the talk was relaxed and Emerging Communications were very inclusive of the attendees and made everyone feel comfortable, and laugh occasionally! Thank you for a great talk, and also taking the time to talk to me personally afterwards which really personalised my visit.
Thank you for an incredibly enlightening workshop – Marie and the team made the training day informative and stimulating, in an approachable and enjoyable atmosphere.
Thank you so much for the amazing meeting you had with us I found it so informative.
Thank you so much for the amazing session you had with us I found it so informative.
You and your team made the training day not only insightful but a thought-provoking and comfortable place to learn.
The masterclass was informative and engaging. It gave great insights to those looking enter this exciting and vibrant market. The atmosphere was friendly and engaging, and the leaders were clearly well versed in their knowledge, but also presentation skills. I would highly recommend other masterclasses delivered by Emerging Communications to my colleagues and network, and I myself will attend more in the future.