Our ‘why’ is to connect the world’s brand with the rich diversity of China’s consumers and businesses. China’s a tough market. Huge in scale and opportunity but challenging and poorly understood. For brands sitting outside, our deep China expertise bridges their capability gap with game-changing results.

Everything we do is geared to giving our clients the greatest return. Every strategic thought. Every campaign. Every word of content. Every yuan of spend. We do all this because the calibre of our people is unmatched anywhere. Their energy and intellect make us quick moving, fast growing and forward thinking.​