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Deakin & Francis Targets Chinese Market

Deakin & Francis

Jewellery and accessories manufacturer and retailer Deakin & Francis has appointed digital marketing agency, Emerging Communications to spearhead its campaign into Chinese markets.

The manufacturer’s flagship store is in Piccadilly Arcade, London, has reportedly seen a steady increase in business from tourists and online consumers from China in recent years.

Emerging Communications will provide consultancy to establish marketing strategy and communications based on localised brand positioning, and drive sales through consumer engagement on Chinese social media channels and web presence. The agency will also assist with product distribution in China, and point of sale aimed at Chinese tourists in the UK.

James Deakin, creative director at Deakin & Francis, said: “Here at Deakin & Francis we are incredibly proud that our brand has been going from strength to strength and are lucky to have a very dedicated customer base.

‘With an increasing spike in Chinese customer visits, this feels like the perfect time to better establish ourselves in this market. And, with the assistance and guidance of Emerging Communications, we hope to fully portray both the craftsmanship and heritage of our brand, along with our innovative range of products to help continue to grow and expand.”

Domenica di Lieto, chief executive at Emerging Communication, added: “Deakin & Francis as a brand, and through its designs and the craftsmanship of its products is a very good fit with the wealthy Chinese millennial market whether in China or as tourists.

“Our role is to create and implement a strategy that maximises the sales potential of a market that offers huge potential to producers of high-quality British workmanship and design.”

By Siobhan Holt, see the original article here. 

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