Strategy & Planning
Planning digital campaigns that reach the right Chinese audience at the right time and achieve a significant return on investment is becoming increasingly challenging.
The Chinese digital market and its consumers are evolving at speed. It is vital to be aware of new opportunities, but also of changing legislation, which will impact on campaigns.
To ensure your success, this needs to be allied with an understanding of the demands of your target customers – how they browse, source information and buy.
Our strategic planning department are digital professionals with more than 40 years’ experience in the UK and China, working across social, paid search and programmatic channels.
They will produce a plan that focuses on the right channels at the right time and to the right audience.
We work with key China suppliers such as Weibo, WeChat and Baidu to obtain insights on current and future developments, so you can be sure your campaigns stand out from your competitors.
Our strategy and planning services include:
- Integrated media planning and buying across search, social, and programmatic
- Content strategy and guidelines
- KPI setting and management
- Management and reporting
- Localisation and creation of campaign assets