Customer Research & Insights
Whether you are looking to sell into China, or offering products to the booming inbound Chinese consumer market, we are experts at customer research and insights for the China market.
We analyse consumer sentiment and audience brand positioning, benchmarking your performance against international and local competitors.
We use both quantitative and qualitative research to ensure you have the clearest picture possible of consumer needs and behaviours so that you can design the most effective campaigns.
Our research has provided international B2B organisations and premium luxury brands such as The Estee Lauder Group with best-practice recommendations that have adapted and improved their Chinese consumer experience.
Our customer research and insights services include:
- Specialised focus group analysis and insight
- Qualitative and quantitative consumer profiling
- Tailored workshops and management best practice recommendations